Well, Shucks: Regional Oyster Bar Gains National Attention








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Shuckin’ Shack Oyster Bar … A place where friends and family can enjoy a great meal, cold drink and good company!
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CAROLINA BEACH, N.C., Dec. 30, 2014 /PRNewswire/ — The Shuckin’ Shack Oyster Bar concept started with humble beginnings in 2007, but co-founders Matt Piccinin and Sean Cook have become regional restaurateurs quickly gaining national attention. Through consistent delivery of fresh oysters and shrimp, along with a wide selection of high-quality spirits and craft beer, Shuckin’ Shack Oyster Bar is now expanding nationally from its home base of Carolina Beach, NC via franchising.

After establishing two prototype stores over seven years, Piccinin and Cook launched Shuckin’ Shack Franchising, LLC in March of 2014, along with experienced franchise developer Greg George, who signed their first franchisees less than a month later. Over the last eight months, Shuckin’ Shack Franchise has surged to over 15 store commitments across the Carolinas, with interest coming from as far away as California. Recently secured markets include: Raleigh, Charlotte, Wilmington, Morehead City, Charleston SC, Greenville SC, and additional coastal locations. The group projects to open five to ten of those locations within the next nine months. “We want to continue our regional growth and expand within the Carolinas, first; we fully expect to continue our expansion outside of North Carolina and South Carolina, but with very measured and sustainable goals in doing so,” says Jonathan Weathington, the CEO.

Shuckin’ Shack attributes their success to a mantra that is plastered all over the walls of their offices – Keep it simple. Not only does Shuckin’ Shack fit a unique niche of a dive bar concept serving great seafood, but they also offer advantages and incentives to business prospects. The franchise seeks pub spaces that are small but with unique characteristics, often small enough for one or two people to operate on their own. Additionally, Shuckin’ Shack is SBA Franchise Registry approved, has established contracts with many national vendors, and features a support staff with necessary tools in place to support franchisees searching for the right locations, and how to market those locations. Furthermore, Shuckin’ Shack’s royalty structure is unlike anything else in the QSR or franchise industry – “Our 3-4-5 royalty model is designed to ease entrance into new markets; we want new franchisees to build a sustainable business, focused on long term success. One of the best ways we can do that is to alleviate some of the initial stress during the most crucial point of starting a new business – the first 24 months,” says Weathington.

So, what’s next for 2015 and beyond? Look for Shuckin’ Shack to become the One to Watch in your town!

Shuckin’ Shack seeks to expand into Surf City NC, Southport NC, Oak Island NC, Ocean Isle Beach NC, Winston-Salem NC, Greensboro NC, Asheville NC, Myrtle Beach SC, Columbia SC, and Savannah GA. If you or someone you know is interested in owning a Shuckin’ Shack Franchise, please visit http://shuckinshackseafoodfranchise.com/.

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SOURCE Shuckin’ Shack Oyster Bar

RELATED LINKS
http://shuckinshackseafoodfranchise.com

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