HENDERSON COUNTY NOW BRANDED AS “LIFE’S PLAYGROUND”
NEW “BRANDING” OFFICIALLY LAUNCHED TUESDAY NIGHT
Tourism officials are stepping away from “historic” and reaching out to a younger generation, proclaiming Henderson County “Life’s Playground” in a new marketing campaign officially launched Tuesday at the Highland Lake Inn.
“Our old brand is ‘Historic Hendersonville,’ and what we found out from our research is essentially that most folks across the state are all considered to be historic, whether it’s historic Waynesville or historic Boone, historic wherever, so we wanted to differentiate ourselves,” said Shannon Clark, a member of the county Tourism Development Authority’s board.
The campaign features a new logo of brown and green flowing lines that form a leaf and mountain range, and a blue line that incorporates rivers like the French Broad and Green, as well as representing the county’s outdoor activities, Clark said.
The leaf also creates consistency with the logos of Hendersonville and Agriculture Henderson County.
“We want to differentiate ourselves as a mountain destination,” Clark said of the logo.
That mountain-destination theme is one that fits well with younger generations, who are visiting Hendersonville more and enjoying the area’s outdoor activities in the area.
In 2013, a study by Berkeley Young on the county’s tourism industry found that the county needed to refresh its image, said TDA chairman David Nicholson.
That was the genesis for the new branding effort and showed that outdoor recreation is the top reason young families visit the area, he said.
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