Wicked Summah: New England Vies For Travel Bonanza

With more people set to hit the road this summer than in the last decade, New England states are clamoring for a bigger share of the seasonal travel market. The stronger economy, as well as cheaper
gas prices, are fueling states’ hopes that people will travel further, stay longer and spend more.

Vermont, for example, is changing its tactics this year, expanding beyond
its usual nearby hunting grounds. “We usually focus on the drive markets,” says Steven Cook, deputy commissioner for the Vermont Department of Tourism and Marketing, “but this year,
we wanted to increase the length of stay to five or six days, and add midweek guests. So we put a significant portion of our effort into domestic markets that are within a three- to four-hour flight
radius.” That means that while it’s still reaching out to Boston and New York, whose residents flock to Vermont anyway, its new ads are also targeting Baltimore, Atlanta, and Washington,
D.C. “We’re really trying to drive that airline travel.”

The “Longer days are for…” campaign, created in-house, includes pre-roll video, digital
radio networks, and, this year, “a healthy amount of outdoor advertising,” he tells Marketing Daily.

Connecticut is zeroing in on closer-to-home targets, spending
$2.3 million this summer to encourage nearby Gothamites, Bostonians and Philadelphians to come have a sleepover in the Nutmeg State. Continuing its “still revolutionary” theme, this
year’s ads push “Revolutionary Thoughts,” and pair diverse experiences from 130 locations, such as relaxing and active, historic and contemporary, cultural and nature-oriented. Adams
Knight in Avon, Conn. is the agency.

And while Maine is continuing its “Discover your Maine thing” campaign from previous years with TV, print, digital and social
media, new marketing research has led it to target three psychographic groups that offer the best potential, and is tweaking its messaging as a result. Reaching out to segments it defines as either
“balanced achievers,” “genuine originals” or “social sophisticates,” this year’s ads ask consumers to picture themselves as part of the story. Media placement
is focusing on Boston, suburban New York, Hartford, Conn., Philadelphia, Washington, D.C., Charlotte, N.C., and Canadian markets.

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Asheville Wedding Photo Goes Viral, Couple Shocked at Attention

ASHEVILLE, N.C. — A wedding photo of a young Asheville couple has gone viral on Memorial Day weekend.

The photo, posted on Dwayne Schmidt Photography’s Facebook page Saturday night, had about 500 likes by Sunday morning. After News 13 posted it to its Facebook page, it had more than 50,000 combined likes only 24 hours later.

21-year-old U.S. Marine Corps Corporal Caleb Earwood and Maggie Edwards got married on Saturday at Camp Daniel Boone in Canton. Before the wedding, Caleb told photographer Dwayne Schmidt that he wanted to say a prayer with Maggie before the ceremony.

“We were raised in church our whole life,” said Caleb. “In marriage, that’s the first step in our life together, so we wanted to start with a prayer to make sure the first step in our marriage was for God.”

Family drove Caleb up to the cabin where Maggie was getting ready with her bridesmaids.

“He walked into a room full of girls and you could tell he was already nervous,” said Schmidt. “We got him situated on the steps, then we brought her out, and my wife Donna helped them hold hands. And as soon as they grabbed hands, they started crying. I looked at Caleb and said okay, and he started saying a prayer for them, for our country, for their marriage. It was just pretty special, everybody in the room was crying. And I’m trying not to cry so I could take the picture.”

“Everyone was crying, you could really feel everything,” said Maggie. “If you would have been there you would have known. It was special, very precious. It was a very special moment for me just to be able to know that I’m with someone that believes the same way I do, grew up the same way I did. The way he prayed for us really touched my heart.”

Caleb and Maggie knew each other throughout high school at T.C. Roberson, but they didn’t start dating until after they graduated in 2012 and Caleb joined the Marines.

“We had class all four years of high school together, we’d hang out at school a lot,” said Caleb. “Then once I joined the Marine Corps, I was in my unit and we started talking. I came home one time and we hung out, then we started dating.”

The couple got engaged last year, and after their wedding Saturday, took their honeymoon to Pigeon Forge, Tennessee. They’ve been shocked by all the attention from the photo.

“I thought it was awesome!” Maggie said, from the line in front of Dollywood on Monday. “Wow, he really really captured it, how we looked and how we felt. It was amazing, but I never expected it. I saw 500 people liked it and I thought ‘oh that’s cool’, then it kept getting bigger and bigger and I was like oh my gosh, this is crazy!”

Caleb has been in the Marines for three years, and been deployed to Okinawa, Korea and the Philippines. He comes from a military family: his brother was in the Marines for four years and did two combat deployments to Afghanistan. He is now in the reserves. By the time the wedding came around, the brothers hadn’t seen each other for a year and a half.

“After we put on our dress blues, we were sitting there getting ready and he told me ‘I’m so proud of you'”, said Caleb.

The couple said they didn’t realize when they originally picked the date that it was Memorial Day weekend, until they had trouble finding a venue.

“I had no idea. I tried to change it, but with everything going on we couldn’t change the date,” said Maggie.

“It also worked out in our favor,” said Caleb. “Because it’s hard for me and my buddies to get off work being in the Marine Corps. So [this weekend] we get a 96, which means you get 96 hours off, which is 4 days off. That gave them enough time to go to the wedding and support us. So I had a bunch of my buddies there, which was awesome.”

As amazing as that moment is, it almost didn’t happen.

“I’d gotten sick Wednesday night,” said Schmidt, just 3 days before he was scheduled to photograph the wedding. “I had severe pain in my side. I pretty much knew what it was because I’d had kidney stones before. I went to the ER, and they sent me back home on medicine. Thursday morning they went in and cut the stone out. I called some guys I know who do photography to see if they could do the wedding, and they could, and I knew they’d do a good job. But Friday came and I thought ‘hey, I wanna do this wedding’.”

Schmidt has only been a professional photographer for three years, and has already won numerous awards, as well as being published in tourism books and magazines. He says he’s already booked for weddings through August, but his phone has been ringing for more gigs in the past few days.
Caleb and Maggie will return from their honeymoon later this week, and plan to move to a house near Camp Lejeune in Jacksonville, North Carolina, where Caleb is stationed.

Email Evan Donovan, or follow him on Twitter and Facebook.Asheville Wedding Photo Goes Viral

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Sharon’s Son: Taking it to Raleigh

Matt Lindberg

Matt Lindberg

Chamber trip

Chamber trip

The Roanoke Valley Chamber of Commerce members in the N.C. Senate Chamber in Raleigh on Wednesday.



Posted: Thursday, May 21, 2015 2:28 pm

Sharon’s Son: Taking it to Raleigh


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It’s just after 11 p.m. Wednesday, and as I look back on the day that transpired, I’m left feeling with a new-found respect.

I was one of the several community members fortunate enough to visit with numerous state leaders at the North Carolina General Assembly in downtown Raleigh thanks to the Roanoke Valley Chamber of Commerce. On paper, it doesn’t sound like much. Many people from the Roanoke Valley have been to Raleigh before, including myself. But Wednesday allowed me to see it in a new light.

Sure it’s common knowledge Raleigh is our state’ capital, but it takes on new meaning when stopping to think what that really means. In downtown Raleigh, a little more than an hour away from the Roanoke Valley, decisions that will impact our community and state (good and bad) are being made.

Hundreds upon hundreds of people, including senators, state representatives, lobbyists, were among those packed in and outside the Legislative Office Building on Wednesday as “budget” is the word down there at the moment.

As N.C. Senate President Pro Tempore Phil Berger told us during our meeting with him, “The budget sets big priorities for the state.”

State Sen. Angela Bryant, D-Rocky Mount; and State Rep. Michael Wray, D-Gaston, graciously hosted and made time for us despite their own hectic schedules. We were fortunate enough to get a quick tour of the N.C. Senate Chamber and the L.O.B.

But the most interesting part of the day came after lunch when we had the opportunity to hear from numerous state leaders: North Carolina Department of Transportation Secretary Tony Tata, Keith Hardison, director of the Division of State Historic Sites and Properties; Donald van der Vaart, Department of Environmental and Natural Resources; State Superintendent June Atkinson; Gordon Myers, executive director of the N.C. Wildlife Commission; and Berger.

I was impressed with most though not all of those who spoke. In some cases, I felt topics and answers to questions were avoided, however, I appreciated it seemed many of the state officials were candid and real when discussing Halifax County and the Roanoke Valley.

I was also relieved to hear those officials discuss the value they placed on the Roanoke Valley. So often we think because our area boasts Tier 1 counties, we’re basically forgotten. But I heard about potential plans that could ultimately benefit tourism and transportation, among other things, in our region. It was good to hear our area was on our leaders’ radar. It needs to be.

What was most rewarding was hearing my groupmates posing challenging and thoughtful questions to state leaders about our region. Education, transportation, historic sites, wildlife, the Senate, the House of Representatives – nothing was off the table. Passion for the Roanoke Valley was on display, and hopefully Frank Avent III’s famous saying “Working together works” resonated with the state leaders who heard the phrase numerous times that afternoon.

Education and economic development are two key issues for the state right now, and the Roanoke Valley falls right in line with it.

My big take away was if we’re going to make things better in education, or anything else for that matter, in our area, we need to be more proactive about it. We can’t afford to wait for the state to come to us. Instead, more of us need to be making time to let our state leaders know what we need and what needs to get done. The louder we are, the more likely they’ll hear us. We have some ears; now let’s make sure to shout into them and not let go until we see progress. We can’t afford to wait.

Managing Editor Matt Lindberg can be reached at mlindberg@rrdailyherald.com or at 252-410-7054.


© 2015 The Daily Herald. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Thursday, May 21, 2015 2:28 pm.

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Cape Cod® Will Stash $60000 into Bags of Potato Chips This Summer








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One dozen lucky Cape Cod fans will become $5,000 richer this summer with the start of the potato chip brand’s Ridiculously Good Bags of Cash giveaway.
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    One dozen lucky Cape Cod fans will become $5,000 richer this summer with the start of the potato chip brand’s Ridiculously Good Bags of Cash giveaway.
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    One dozen lucky Cape Cod fans will become $5,000 richer this summer with the start of the potato chip brand’s Ridiculously Good Bags of Cash giveaway.
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    One dozen lucky Cape Cod fans will become $5,000 richer this summer with the start of the potato chip brand's Ridiculously Good Bags of Cash giveaway.









HYANNIS, Mass., May 25, 2015 /PRNewswire/ — One dozen lucky Cape Cod® fans will become $5,000 richer this summer with the start of the potato chip brand’s Ridiculously Good Bags of Cash giveaway. Beginning today through September 30, 2015, Cape Cod®, known for its kettle cooked potato chips with distinct flavors and a hearty crunch, will roll out specially marked bags of chips across the country in grocery stores, mass market retailers or both. Twelve of these bags may contain a winning game card worth $5,000.

“Summers on the Cape are full of fun times, great memories and plenty of Cape Cod chips,” said Rod Troni, Chief Marketing Officer, Snyder’s-Lance, Inc. “Imagine what your summer would be like if you opened your favorite bag of Cape Cod chips and found a game card worth $5,000 inside, which is exactly what 12 winners will experience.”

Each winning bag will include a game card worth $5,000, redeemable via mail. Winners are encouraged to post photos capturing the excitement of winning on Twitter @CapeCodChips or Facebook.com/CapeCodChips, using #BagsofCash.

Winning game cards will be found in specially marked, 8.5-ounce bags of the following Cape Cod varieties – Cape Cod Original, Cape Cod Original 40% Reduced Fat and Cape Cod Sea Salt Waffle Cut Chips today through September 30, 2015. For more information about how to win $5,000 to make summer ridiculously good and to follow along as the winning bags are found, visit CapeCodChips.com/BagsofCash.

About Cape Cod
For 30 years the legendary crunch of Cape Cod® has made the kettle cooked chips a favorite on the Cape and across the United States. The distinctive crunch, flavors and freshness are a welcome discovery for those looking for an authentic snack. Cape Cod® chips are made with all-natural ingredients and cooked in 100% canola oil with no trans fat or preservatives. Our process of cooking in only small kettle batches may take a little longer, but it offers a more satisfying and fulfilling snack experience. We apply the same care and commitment to quality when making our ready-made Cape Cod Popcorn and Cape Cod tortilla Dipping Shells. Cape Cod® products are available at major retailers across the country. Visit CapeCodChips.com or Facebook.com/CapeCodChips to locate a retailer or to order online.

About Snyder’s-Lance, Inc.
Snyder’s-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder’s of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom’s®, Archway®, Jays®, Stella D’oro®, Eatsmart™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

Photo – http://photos.prnewswire.com/prnh/20150522/218194

 

SOURCE Snyder’s-Lance, Inc.

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http://www.capecodchips.com

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Beer City, USA — or DWI City, USA? (Long version)

Editor’s note: Reader interest in this topic has prompted Xpress to post the following longer version of the letter to the editor “Beer City, USA — or DWI City, USA?” which appeared in the May 20 issue and online.

I have been an upstanding and law-abiding citizen all of my life. In July 2014, I was arrested and charged with the offense of driving under the influence of alcohol, while being within the legal limit of blood-alcohol content (BAC) and without any appreciable signs of impairment. In my entire 60-plus years, I have never had to endure such a challenge to my character as well as wade through a tedious and expensive legal process. After being convicted in District Court, I appealed that conviction and took the case to a jury in Superior Court. I was found not guilty by a jury.

The entire traffic stop and arrest was recorded on video by the police vehicle dash camera. Videos like this are not permitted in District Court, and I had to fight tooth and nail to make it available to my lawyer for use in Superior Court, as the video was the only tangible proof of my innocence, and otherwise it would have only been my word against the officer’s.

The Asheville DWI task force is trained to look for 24 signs/clues in order to deem an individual impaired, and only one was used against me. I simply failed to turn on my headlights after leaving a well-lit parking lot. The traffic stop that followed was unnerving, and I was treated as though my guilt was a foregone conclusion, rather than being evaluated objectively for DWI. I tried my best to comply with the officer’s requests, as I have never encountered a situation like this, where I was assumed guilty without any evidence to this effect.

The police officer, with all [her] training and experience, got this one wrong! I was not impaired, nor was I confused. This was purely a case of harassment and entrapment. I was detained for far too long without charge. I was humiliated and stunned to be handcuffed and thrown in a police car and detained further at the station while the officer tried in vain to have me blow over the legal limit, to justify the arrest.

I have certainly received an education in North Carolina DWI law.  My ordeal made it blatantly apparent to me how ambiguous and open to interpretation North Carolina DWI laws are.

First of all, it is not against the law to have a drink and drive as long as you are not impaired by that substance or by any other substance. Your [blood]-alcohol concentration (BAC) must be below 0.08 for adults, 0.00 under 21 years of age and .04 if driving a commercial vehicle. It would seem that the law should either limit your BAC to below .08 or it should be 0.0. This gray area somewhere in between is a big problem for all the communities in North Carolina, and especially for a robust and growing city like Asheville, so-called “Beer City, USA” and one the top 10 of places to live.

When I moved here in the ’80s, Asheville was a boarded-up ghost town. If we want to foster a thriving tourism economy, and, it would seem, a “destination craft brew mecca” kind of culture, then law enforcement needs to understand that driving around in a DWI task force Humvee and hassling people on foot in downtown roadways sends a very mixed message to visitors who come here to enjoy local food, drink and culture.

It is apparent that our law enforcement officers have not been properly trained to deal with this new direction our fine city is obviously taking. Police officers can be extremely effective at preventing and punishing DWI without behaving as if there is a “gold rush” on DWI dollars.

They apparently need sensitivity training to help them understand how to evaluate and interface with decent, law-abiding citizens in their effort to sniff out offenders. In my situation, it was very apparent that the driving force behind my arrest had nothing to do with my impairment (or lack thereof, according to a Superior Court jury) and everything to do with reaching quotas, and justifying hasty and inappropriate behavior in the field.

Refusing to acknowledge any middle ground between letting someone go on their way and throwing them in a squad car exhibits a major oversight on the part of law enforcement. The idea that officers should be able to handle a situation like this respectfully, tactfully and appropriately should not be a foreign or unattainable concept.

This officer could have easily seen that I was not impaired enough to justify an arrest, and if she still had reservations about cutting me loose, could have provided an option to call a cab or a friend for a ride home. Arrest is not the only way to solve an ambiguous situation, but it is the only way to notch toward a quota that is used to justify federal funding for a local DWI task force.

To be very clear, I do not condone drunk or impaired driving! I do not wish to drive drunk or have anyone killed or injured due to drunk driving. I have respect for law enforcement. But we must take note that North Carolina law gives officers liberal discretion in deciding whether they believe someone is driving while intoxicated.

You can be arrested and charged with a DWI in North Carolina, purely at the discretion of the arresting officer. This puts an enormous responsibility on them to use logic and objectivity in their evaluation, which this officer thoroughly proved incapable of using. Asking someone to blow into a Breathalyzer again and again, hoping that the unit will eventually show a falsely high number (after several results within the legal limit) is morally and technically wrong, and it shows desperation and bias on the part of law enforcement.

You may not be aware that North Carolina’s top state judge has said that “DWI arrests are increasing, and the processing of cases sometimes stretches out for a year or longer.” This inundates the court system, and doesn’t allow it to function as it was designed. In Wake County, the chief justice’s solution is to increase funding for the system, leading an effort to get $30 million to increase salaries and cover operating costs. The district attorney’s office has upped the number of dedicated DWI courts, and has added more dates for hearing appeals. This type of thinking exacerbates the problem. Meanwhile, real crime goes unprosecuted. Tremendous backlog exists, as the system is continuously flooded with questionable (at best) DWI charges.

You may have noticed the brand-new, military-style DWI task force Humvees patrolling the streets here in Asheville. They are quite formidable, resembling a swat team with a DWI lab.  Does this make us feel safe, or does it cast a negative light on a flourishing and vibrant downtown?

As a city, we go to extensive measures marketing Asheville as an open, hospitable and welcoming environment for tourism dollars, which benefits local business, and local government in the form of tax revenue. Does this kind of police presence have any effect other than undermining the city’s stated goals, and making locals want to stay home, abandoning our fine restaurants, music venues and bars for fear of being persecuted incorrectly by law enforcement?

I would encourage everyone to familiarize themselves with the laws governing DWI in this state. I have had many friends charged with DWI with a BAC of less than .08. The costs involved are staggering. The waste of time and money prosecuting these cases is unconscionable. The price tag incurred for even a guilty plea is at least $1,000 from the onset and goes up from there, especially when you factor in the myriad of miscellaneous charges (towing fees, community service, counseling, etc.) and the resulting insurance rate hike.

These fees are absolutely devastating to most of our citizens. Within two days of my arrest, my mailbox was inundated with brochures from DUI lawyers and substance-abuse counselors. This is a racket, folks, and a revenue-generating money machine. I will now think twice about having a drink with dinner at one of our fine establishments, or a beer at one of our countless breweries, as I feel that the policy being employed by the Asheville Police Department is a gross overreach and misinterpretation of a law designed to protect people from legitimate drunk driving, as well as an unethical and opportunistic method to collect more money in the courts from local citizens.

If we want Asheville to thrive, we need to have a balanced and fair approach to handling the inevitable concerns that accompany a title like “Beer City, USA.” This requires some nuance and strategy on the part of law enforcement, who have consistently shown their response to be as if it’s a free-for-all, or open season on anyone they can [get] their hands on. Word travels fast about this kind of behavior, and it affects all demographics, not just kids acting irresponsibly, but upstanding locals and visitors who come to town to spend their money and support Asheville as a thriving destination.

If this injustice continues, at the very least, they are shooting themselves in the foot economically, and one day they may just board up downtown businesses and Asheville will return to the way it was in the ’80s … barren and lifeless.

— Aileen Pearlman
Fletcher

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Here come the judge(s)

Neither man nor beast is safe, as the old saying goes, while the legislature is in session in Raleigh.

I know. I put in five years there one time as a member of the state capital press corps. I had a blast back then. Much of the time.

So I got a chuckle from one of the ideas this year to come out of the General Assembly, which is in session now.

There’s a bill awaiting a vote in the state House of Representatives that would allow the N.C. Supreme Court to meet twice a year in Morganton, at the old county courthouse on the square smack in the middle of town.

The proposal is the brainchild of the senator from there.

Coincidentally I also put in five years one time in Morganton, at the newspaper there. Though I have some smart buddies who’ll try to tell you that it was at the mental hospital, Broughton.

I do remember that they had some strange ideas about some things in Morganton. Like seeing a Supreme Court session as grand entertainment.

Since Barnum and Bailey announced recently that they will no longer have elephants in their circus, folks in Morganton must be thinking that having the justices come to town would be the next best thing.

Instead of circus elephants, they could have the honorables march, with their robes flowing, from the Community House — the town’s banquet hall that caters to the upper crust — along the two blocks to the old courthouse. The local Freedom High band could march and play circus music.

The newest Supreme Court justice, Jimmy Ervin — grandson of the late Senator Sam — is from Morganton. Justice Ervin could give his fellow honorables a tour of the place and show them all of the places where he got in trouble as a kid.

I met Jimmy Ervin one time. He was fresh out of law school then, and we were the only twentysomethings at a Democratic Party gathering at the Community House. I was there as a newspaper reporter.

So I sidled up to Ervin for company during a social time. Ervin seemed as out of place as I. We chatted, and Ervin seemed a nice, down-to-earth type.

You know, they may have an idea here with this notion of a traveling Supreme Court. If the tourism folks play their cards right, they could turn our honorables into rock stars.

Picture this ad on TV and the radio: the Supreme Court, in session near you this summer. Call Ticketmaster.

Autograph session following court. T-shirts thrown into the crowd during halftime of oral arguments. At the kid’s carnival, take your little one over to the photo booth to get his or her picture taken in a judge’s robe and gavel.

And if we could get the justices to come here to Elkin, just think of the possibility: An “American Idol”-style talent show/benefit at Dixon Auditorium with REAL judges. I’m sure they’d be thrilled to come.

Actually, the justices who by law must hold court in Raleigh at other times traveled to Edenton for a session in 2004 and liked it so much that they went back in 2013.

During antebellum years, before air-conditioning, the Supreme Court held August sessions in Morganton as the justices sought to escape the Raleigh heat. The western railroad then only went as far as Morganton.

So in light of that, we’ve got to hold a commemoration of those wonderful days of yesteryear. And hold a Supreme Court session at Tweetsie. Justice Ervin gets the honor of shooting the Indians.

Stephen Harris returned home to live in State Road.

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Countdown to college: Revisiting admissions decisions

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Crowd marks 50th Memorial Day Festival of Flags ceremony at Ferndale cemetery

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Nature faces off against politics in North Carolina

Down the coast in Wilmington, Phil Prete, the city’s senior environmental planner, said that although it has no beachfront, planners are trying to understand how sea level rise will affect flood-prone areas and tidal creeks. Wilmington recently partnered with the EPA and the National Oceanic and Atmospheric Administration to study the vulnerability of its water and wastewater infrastructure, using the calculations from the original science panel report.

“It gave us a really good assessment and some strategies to look at,” he said. “It also provided us with a template to apply to other aspects.” He added the most recent report hasn’t had a major effect on the city’s plans and said that the 30-year time frame might make sense when thinking about a mortgage but that cities need to plan far beyond that.

“There are plenty of decisions being made today on things with a life span of 50 to 100 years,” he said. “To just pull the blinds at 30 years limits the ability to plan beyond that.”

There’s also a practical side to planning for climate change: It’s where the money is.

This year, the Federal Emergency Management Agency (FEMA) added requirements for climate change planning to its hazard mitigation grant program, which provides several million dollars annually for state and local projects in North Carolina. To qualify for the program and the grants available through it, plans now must contain projections of the effects of sea level rise in areas that might be at risk.

Under McCrory’s immediate predecessor, Democrat Bev Perdue, the state’s 2010 hazard mitigation plan included a small section on climate change and promised a full review in the next version. That version, released in 2013, after McCrory took office, contained no references to climate change. Under the new rules, in the next update, due in 2018, the state won’t have a choice.

The new federal requirements tie in to FEMA’s resilient communities program, which grew out of the response to Hurricane Sandy and encourages communities to rebuild differently and in less flood-prone areas.

The changes also come as federal funding for beach renourishment and inlet dredging has dropped, shifting more of the cost to state and local governments. Such projects are essential to coastal tourism and the recreational fishing industry, but as federal aid falls, the expenditures are receiving more scrutiny from area taxpayers.

And then there’s NC 12.

The iconic, two-lane ribbon that stretches down the Outer Banks is probably the most visible intersection of sea level rise and public policy. Keeping the road open and maintained has been a costly struggle since it was first paved in the 1950s. As the recent washout in Kitty Hawk illustrates, it doesn’t take a hurricane to cause significant damage.

When a hurricane or significant storm hits, the damage can be extensive and expensive. In 2011, after Hurricane Irene blew out an inlet that had been closed since 1945, the state Department of Transportation spent more than $10 million reopening the road with a temporary bridge. Officials estimate that a new bridge would cost more than $200 million. They have also identified at least four other spots along the road that need work.

With sea level rise likely to exacerbate an already tenuous situation, each new washout raises the question of when the highway will become a lost cause.

Rogers, the coastal engineer, said the impact of rising seas will be felt along the coast primarily through more frequent flooding. He added that the controversy over the sea level reports has given a false impression that nothing is being done. Although coastal towns are often not directly motivated by worries about climate change, he said that many have tightened building rules and height requirements in recent years.

“To put it in perspective, some of the things we’ve already done might have dealt with some of [the effects of climate change],” he said. By the next sea level rise report in five years, he said, there might be an even clearer picture of what to expect.

To live on the coast, he said, you have to adapt to survive.

“People have gotten creative along the way,” he said. “That’s probably not going away.”

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Parkway tourism creates $863 million in economic benefits

ASHEVILLE — As the summer season officially started this past weekend, visitation to the Blue Ridge Parkway in 2015 is already up over 11 percent from last year.

Based on recently released 2014 visitor spending numbers, increased visitation on the Parkway often means increased economic impact to neighboring communities. The current National Park Service (NPS) report shows that 13,941,750 visitors to the Blue Ridge Parkway in 2014 spent $863,528,700 in communities near the park. That spending supported 14,020 jobs in the local areas and had a cumulative benefit to local economies of over $1.1 billion.

“The Blue Ridge Parkway welcomes visitors from across the country and around the world,” Superintendent Mark Woods said. “We are delighted to share the story of this place and the experiences it provides. We also feature the park as a way to introduce our visitors to this part of the country and all that it offers. National park tourism is a significant driver in the national economy, returning $10 for every $1 invested in the National Park Service, and it’s a big factor in our local economy as well. We appreciate the partnership and support of our neighbors and are glad to be able to give back by helping to sustain local communities.”

The peer-reviewed visitor spending analysis was conducted by U.S. Geological Survey economists Catherine Cullinane Thomas and Christopher Huber and National Park Service economist Lynne Koontz. The report shows $15.7 billion of direct spending by 292.8 million park visitors in communities within 60 miles of a national park. This spending supported 277,000 jobs nationally; 235,600 of those jobs are found in these gateway communities. The cumulative benefit to the U.S. economy was $29.7 billion.

According to the 2014 report, most park visitor spending was for lodging (30.6 percent) followed by food and beverages (20.3 percent), gas and oil (11.9 percent), admissions and fees (10.2 percent) and souvenirs and other expenses (9.9 percent).

To download the report visit http://www.nature.nps.gov/socialscience/economics.cfm.

The report includes information for visitor spending at individual parks and by state. To learn more about national parks in North Carolina or Virginia and how the National Park Service works with communities to help preserve local history, conserve the environment, and provide outdoor recreation, go to www.nps.gov/northcarolina or www.nps.gov/virginia.

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