How Data Convinced West Virginia to Triple Its Tourism Budget


West Virginia’s Division of Tourism hadn’t done any in-depth research about who visits the state and why for over ten years.

“There is not one part of this country or this world that somebody doesn’t know the song Country Road,” said Amy Goodwin, West Virginia’s commissioner of tourism and deputy secretary of commerce, referring to the 1971 John Denver hit “Take Me Home, Country Roads,” which was made the state’s official song in 2014. The problem with that is, she continued, “That’s not a top travel indicator.”

“I wanted to know what’s my return on investmen t… and number two, what’s my image?” she said. “What’s the chit-chatter about West Virginia?”

When the Mountain State’s tourism team turned to research and mobile data analytics, it found enough information in the chatter to triple its 2016-17 budget to $6.5 million.

The tourism department invested in survey research by Longwoods International, a travel research firm that counts several states as clients, including Michigan, home of the Pure Michigan campaign. Earlier this year Michigan announced it would spend $12 million on its long-running national Pure Michigan, campaign which originated in 2006.

Longwoods conducted a survey of online panelists from West Virginia’s ad markets who had visited the state in the past year, asking them about their awareness of the state’s previous ads and perception of the state compared to regional rivals Maryland, Ohio, Pennsylvania, North Carolina and South Carolina.

The research cost around $100,000 said Ms. Goodwin, who compared the study to blueprints for house construction, an expensive but necessary step. “Guess what? This is a competitive industry,” she said. “We’re fist fighting with them every day.”

Ad exposure and real behavior
Traditional methods like survey research, however, now received a complement in technology from Arrivalist, which provides reports to its municipal clients showing links between online and mobile ad exposure and actual visits to a locale. For West Virginia, the company is tracking mobile devices that are present in the state and whether those same devices were served tourism ads for that city.

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The location data comes from partners including geographic data firm Digital Envoy and ad platforms like GoogleADX, Pubmatic, Admeld and Collective. Aggregated data shows where visitors originated, top cities of origin and the number of days between first ad exposure and visit.

“We are in the very, very early stages of this in that we are just now starting to be able to have actionable data through Arrivalist,” said Pat Strader, founder of West Virginia’s marketing agency, Digital Relativity.

Before mobile measurement efforts began about four months ago, the state used data from the survey research to recast its marketing message, creating the “Real. Wild, Wonderful West Virginia” campaign.

Longwoods correlated survey responses with the key variable: intent to visit. In addition to gauging success of earlier marketing efforts, said Tom Curtis, senior VP at Longwoods, “Part of it is just getting the confidence of local legislators in knowing the money will be well spent.”

In the end, the research showed that West Virginia generated $7 for every $1 spent on tourism marketing, enough to convince lawmakers to hike the tourism budget.

The research also showed the nuances among tourists coming from different places. That led to more targeted messaging aimed at Ohioans focused on family and activities that kids enjoy. Messaging in the Washington, D.C. market emphasized outdoor activities such as kayaking and mountain biking, and romantic getaways for couples. A targeted email sent to Ohio travelers resulted in a conversion rate of 62%, said Mr. Strader. Conversions consist of email signups and requests for travel guides.

“We’re just now starting to see that particular example come to fruition through Arrivalist,” he said. In other words, the mobile location data shows some visitors in West Virginia are coming from Ohio.

“What’s most important is we’re not throwing away money,” said Ms. Goodwin, “especially as a state you are beholden to the people who pay taxes.”

At Ad Age’s Data Conference on Oct. 8 in New York, a panel of travel experts, including executives from Skift and HotelTonight, will talk about the disruption and innovation in the industry. Register today at: adage.com/events/data-conference-2015

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General Assembly excludes Jackson County from sales-tax benefits

In six months, Jackson County residents will pay more in sales taxes to help build North Carolina communities deemed needier than this one.

Local tax dollars will flow into a $84.8 million state purse and be distributed to 79 counties based on percentage formulas. The hope is to strengthen public education and jumpstart economic development in struggling areas of the state.

County Manager Chuck Wooten described legislators’ decision to exclude Jackson and neighboring Macon as “disheartening” and “disappointing.”

“We’re recognized as being among the most distressed counties in North Carolina, yet we are not going to receive any of this additional revenue,” Wooten said. “When you look at some of the others that are receiving money, you start wondering exactly how the decision was made. It’s hard to understand how some of these counties are in and some are out.”

Jackson and Macon are Tier 1 counties. This N.C. Department of Commerce designation pinpoints the least prosperous areas of the state using four indicators: unemployment rate, median household income, population growth and the property tax base.

The three counties set to receive the sales-tax windfall are Tier 2, placing them squarely in the state middle in terms of counties’ economic health. Harnett County gets $3.87 million; Davidson County, $3 million; and Randolph County, $2.6 million.

Other far-western counties will receive sales-tax revenue. But, the amounts are significantly lower than what’s being distributed downstate. Swain (Tier 1) will get $275,000; Clay (Tier 1), $274,000; Graham (Tier 1), $263,000; Cherokee (Tier 2), $203,000; and Haywood (Tier 1), $34,000.

The county’s exclusion surprised local leaders. Just a few weeks ago, they’d anticipated possible revenue increases. Some legislators had lobbied to redistribute sales-tax revenue to communities that lose out when citizens travel to cities – like Asheville — and shop. That didn’t happen.

Instead, legislators are adding sales taxes to auto repairs and installation of appliances and will raise Department of Motor Vehicle fees. A standard eight-year driver’s license will increase from $32 to $40. The fee for a learner’s permit increases from $15 to $20.

“Unfortunately, our citizens will pay the taxes and the revenue will be distributed to other counties,” Wooten said. “I’m of the opinion that the taxes paid by citizens of Jackson County in Jackson County should stay in Jackson County.”

The list of counties excluded include urban ones such as Durham, Forsyth, Guilford, Wake and Mecklenburg. Rural counties that were left out are largely tourism-dependent, and include Avery, Catawba, Moore, Brunswick, Carteret and Dare. An influx of visitors helps boost sales-tax revenues in these communities.

Jackson County’s sales tax is 6.75 percent, generating $8.9 million in revenues last year for local government.

The attention being paid to sales tax comes as the General Assembly’s conservative leadership shifts the state away from relying on income tax revenue. They believe sales taxes are more fair and less volatile than income taxes.

As part of this broader plan, the pending sales-tax increase comes with a corresponding uptick in the standard deduction for personal income, as much as $500. And, beginning in 2017, the state tax rate will be reduced from 5.75 percent to 5.499 percent.

All but 11 Democrats voted against the state’s $21.74 billion budget, which will serve as North Carolina’s financial blueprint for the 2015-2016 fiscal year. Democrats say the sales-tax increase will hurt middle-income and poor residents.

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Krispy Kreme Goes Mobile With ‘Talk Like A Pirate Day’ Promo

Krispy Kreme has added new mobile twists to its popular “Talk Like a Pirate Day” (TLAPD) free-donut promotion.

Columnist Dave Barry mentioned Krispy Kreme in a 2002
Miami Herald article on TLAPD, the made-up holiday’s first mass exposure. Krispy Kreme has run an annual TLAPD promotion since 2012, and it’s become one of the chain’s biggest days of the year,
according to CMO Dwayne Chambers. With 2015’s TLAPD falling on a Saturday — Sept. 19 — the brand saw potential for driving even more traffic with the promotion.

The
offer: Customers who visit one of the participating Krispy Kreme stores across the country on Sept. 19 and talk like a pirate will get one free Original Glazed doughnut, and customers who wear three
items of pirate gear (the brand offers a list of accepted items, no weapons allowed) will get a free dozen Original Glazed doughnuts.

This year, the promotion will be supported not
only on the brand’s Facebook and Twitter channels, but with paid, geotargeted mobile advertising (via networks xAD and Conversant) to those within five miles of the 263 participating Krispy Kreme
locations nationwide, reports the brand’s agency, Raleigh, N.C.-based Baldwin. 

In addition, for smartphone users, the brand is offering a mobile site, dubbed the
“ArrPhone,” at www.krispykreme.com/arrphone

There, fans can download any of 11 GIF-based, animated
images of different kinds of pirate wear. They can then go into a Krispy Kreme store, call up one of the images on their phone screens, and hold the phone near the appropriate area of the body (tattoo
near arm, or moustache near mouth, as shown above, for example) to count as one of the three pirate-wear items toward a free dozen donuts. (The other two items must be non-virtual.)

The mobile site also includes five shareable animated videos, pirate-crew calls, and a pirate name generator (e.g., “Kris” becomes “Twisted Kris Maple-iced the
Third”). 

Previous years’ TLAPD campaigns have been focused on social, videos and in-store promotions.

Krispy Kreme will again be selling its hand-decorated
Kreme Filled Pirate doughnut on the “holiday,” as well fountain drinks in reusable pirate cups and Talk Like a Pirate ceramic mugs. But Krispy Kreme isn’t the only restaurant brand getting in on
the TLAPD action. 

Long John Silver’s is offering a free fish tender or piece of chicken to customers who talk like a pirate on
Sept. 19, and a free two-piece fish tender (or chicken) basket to those who don three pieces of (specified) pirate wear.

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City Council agenda a mixed bag of zoning, incentives, board and commission …

From the reuse of the historic Patton-Parker House on Charlotte Street to the city’s acquisition of 30 new “conducted electrical weapons” — you may know them better by the brand name “Taser” — Tuesday’s City Council meeting will cover diverse territory.

Under the meeting’s consent agenda, some of the issues presented for council members’ votes include:

  • Consulting contract with Kimley-Horn Associates to study the Matthews Ford property on Biltmore Avenue. According to a staff memo, “The City of Asheville would like to evaluate the property to see if it can be developed in conjunction with the Lee Walker redevelopment to allow additional access to Lee Walker, include mixed-use and affordable housing.” City staff is requesting an exemption from the written request for qualifications (RFQ) procedures to hire Kimley-Horn for the $30,000 contract.
  • Purchasing contract for new water meter boxes. Asheville’s previous supplier of water meter boxes has gone out of business, and it has transferred its production of the boxes to another company, Fortiline Waterworks. The city wants to forgo the usual competitive bidding process for this year because it says Fortiline is presently the only company that produces boxes that meet the city’s standard.
  • Permission to accept $40,000 from federal drug seizure assets. The money, which is shared between federal government and local authorities, is proposed to fund law enforcement training and book purchases as well as additional first aid training for police officers.
  • Changes to the Civic Center Commission’s guidelines for appointing ex-officio members and for appointing members to committees from members of the community at large.
  • Resolution increasing the living wage rate for full- and part-time City employees and increasing its applicability to all City employees, retroactive to July 3, 2015.
  • Allowing the City Manager to accept federal grant funds for the purchase of 30 new “conducted electrical weapons,” commonly known as “Tasers.”

Presentations and Reports

Barbara Whitehorn, Chief Financial Officer for the city, will introduce a staff member to present a report on Asheville’s recently-upgraded financial rating.

A newly-compiled Boards Commissions Manual will be presented to council. While the majority of the documents that make up the manual previously existed, the new compilation brings them together into one easily-referenced resource.

Council will hear an update on activities of the N.C. General Assembly relevant to the city.

Public Hearings

The future of the 1869 Camp Patton-Parker House at 95 Charlotte Street has been up in the air since the Preservation Society of Asheville Buncombe County (PSABC) began marketing the property on behalf of the Parker family in March 2013.

As a local historic landmark, the Victorian-era house on 1.23 acres of property is protected against demolition for a period of one year following a sale. However, the PSABC will add private deed restrictions which will make the Patton-Parker House “one of the most protected historic resources in this community,” according to PSABC director Jack Thompson.

Council will hear public comment on an application to reuse the property as a law office for local attorney Jim Siemens, who also proposes constructing a two-unit residential structure behind the main house. Siemens’ requested use will require a change in the property’s zoning from RM-16 Residential Multi-Family High Density District to Office District/Conditional Zoning, as well as further approvals from city building officials and the Historic Resources Commission.

According to Thompson, neighborhood response to the proposed use has been positive.

Council also will hear public comment on a request by Givens Estates to increase by 22 the number of senior housing units previously approved for its Gerber Park project in South Asheville. If granted, the project will create a total of 262 units of senior housing, of which 202 will be designated affordable units for those earning 60% or less of average median income (AMI) and 60 will be “workforce housing” for those earning 61-100% of AMI.

New Business

Originally adopted in 2010, the Land Use Incentive Program (known as the Land Use Incentive Grant, or LUIG) has seen limited use. According to a staff memo, “The interest of Council members in potentially expanding and evaluating the effectiveness of the City’s financial investments in affordable housing has led to an assessment of the policy and its goals.”

Council will hear proposed revisions that aim to make the program (and, by extension, the development of new affordable housing) more attractive to potential developers. The LUIG awards points based on factors such as the percentage of affordable or workforce units in a development, the duration of the term of affordability the developer commits to and the project’s proximity to services, job centers and transit. Points earned through the LUIG translate into reductions in city fees and taxes.

The city memo describes the reductions:

Every 10 points can also earn a 10% reduction in the following fees and charges: Zoning Permit, Building Permit, Driveway Permit, Grading Permit, Plan review fees and Waterservice connection fee. This reduction is in addition to the existing fees rebated for affordable housing projects. Affordable housing projects eligible for the 50% fee waiver are eligible for additional fee waivers for points awarded to the project above 50 points. Permit fees must be paid according to the schedule of fees published by the City of Asheville; the LUIG grant will rebate the percentage of those fees as determined by Council, after the release of the all occupancy permits for the project.

Also under New Business, Council will hear an update on candidates for the Tourism Development Authority (TDA). The deadline for applications for the TDA was extended until noon on 9/21/15 after the only candidate who submitted an application in the previous selection period was determined to be ineligible due to having already served the maximum number of terms permitted.

The full agenda for the Tuesday, Sept. 22 meeting at 5 p.m. in the Council Chamber on the second floor of City Hall can be found here.

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Chihuahua clinches top title of "American Hero Dog" Smallest dog wins nation’s …

LOS ANGELES, CA – Heroes are not judged merely by their size, but by the size of their hearts. Following more than a million votes by the American public and the opinions of an expert panel of celebrity animal lovers and dog experts, a tiny Chihuahua named Harley from Berthoud, Colorado has been named this year’s most courageous canine and biggest dog star, beating out 170 other heroic hounds and capturing the top title of “American Hero Dog” at the 2015 American Humane Association Hero Dog Awards®, presented by the Lois Pope LIFE Foundation, Inc. and broadcast nationally on Hallmark Channel October 30 at 8 pm ET/PT, 7 pm Central Time.

Harley spent 10 years living in a small cage in a puppy mill before he was rescued and found a loving home. His journey of physical and emotional healing inspired a campaign called “Harley to the Rescue,” which has raised the funds to save and provide medical care for more than 500 dogs from puppy mills over the past two years. Harley personally goes on rescue missions, and there is no doubt Harley is keenly aware of what is happening. There is something indescribable in the way he communicates with the sad and scared dogs. As a spokes-dog against puppy mills, Harley has educated thousands of people of all ages about the horrors of the commercial dog breeding industry.

Harley also makes public appearances at events and schools where he gladly accepts love and attention from everyone. Harley’s battered appearance is a testament to the neglect and rough treatment he experienced, leading to a diseased heart, a mouth filled with rot, a fused spine, a broken tail, gnarled toes, and legs that were deformed. And then there is his missing eye – the result of his cage being power-washed with him in it (an all-too-common practice in puppy mills). All of these conditions were the result of years of horrendous neglect and abuse. To change this reality, Harley is a voice for the countless breeding dogs still living in puppy mills around the country. As a result of his work, Harley won the American Humane Association Hero Dog Awards’ Emerging Hero Dogs category, for “ordinary” dogs who do extraordinary things. This year, the Emerging Hero Dog category is sponsored by Merial, maker of NexGard® (afoxalaner) Chewables. Thank you to them for helping draw attention to Harley and further his vital mission.

The sold-out, star-studded awards honoring America’s most courageous canines were hosted at the Beverly Hilton Hotel last night by television and film star James Denton and model and animal advocate Beth Stern, accompanied by a galaxy of celebrity stars and presenters including Michelle Beadle, Bruce Boxleitner, Lacey Chabert, Cristina Ferrare, Derek Hough, Bindi Irwin, Kym Johnson, Bailee Madison, Cameron Mathison, Brandon McMillan, Pauley Perrette, Charlotte Ross, Mark Steines, Jade Roper, Alison Sweeney, Lea Thompson, Tanner Tolbert, Fred Willard who did a hilarious segment with Hallmark mascot and Hero Dog Awards spokes-dog Happy the Dog, and more. Kevin Nealon of Saturday Night Live and Eric Stonestreet from Modern Family provided delightful video skits.

John Ondrasik’s Five for Fighting provided the lead musical performances, which brought down the house. Before the show, the audience was treated to the artistry of The Alex Donner Band and the singers Will and Anthony Nunziata.

Guests also got to meet NBC TODAY.com writer Laura Coffey and veteran shelter animal photographer Lori Fusaro, who are raising awareness of the value of senior dogs through their forthcoming book, “My Old Dog,” as well as Todd Kessler, co-creator of the wildly successful “Blue’s Clues” television program and author of “The Good Dog.”

The Hero Dog Awards were created to celebrate the powerful relationship between dogs and people and recognize extraordinary acts of heroism performed by ordinary dogs. The event will be broadcast nationwide by Hallmark Channel on October 30 at 8 pm ET/PT, 7 pm Central. The program will air as part of Hallmark Channel’s Pet Project, the network’s cross-platform advocacy campaign designed to celebrate the joy and enrichment animals bring to our lives.

“The American Humane Association Hero Dog Awards were created to honor some of the most extraordinary heroes the world has ever known, the very best of our best friends,” said Dr. Robin Ganzert, president and CEO of American Humane Association. “These courageous canines have gone above and beyond the call of duty, saving lives on the battlefield, comforting the ill, aged and afflicted, bringing hope to those who have lost it and reminding us of the powerful, age-old bond between animals and people. Choosing a top dog is difficult because they are all so terrific, but we are proud to announce Harley as the top American Hero Dog for 2015. We hope that Harley’s story will inspire people to shut down puppy mills once and for all.”

The winner is chosen through a combination of public votes and voting by a panel of animal advocates and celebrity judges including Victoria Stilwell, Jennifer Arnold, Prince Lorenzo Borghese, Philippe and Ashlan Gorse Cousteau, Alison Eastwood, Joanne Horowitz, Blake Koch, Bailee Madison, Adrienne Maloof, Agent Jerry Means, Laura Nativo, Shara Strand, Lisa Vanderpump, Kristin Bauer van Straten and Lou Wegner.

All Finalists Are Winners

Harley was the one chosen as 2015 American Hero Dog, but all eight finalists were winners in their categories, and we salute them for their courage, service and compassion:

Arson Dogs category (sponsored by State Farm)

WINNER: Glory (Evansville, WI) – Glory is a certified accelerant detection canine, trained to sniff out minute traces of hydrocarbon-based accelerants and combat the growing problem of intentionally set fires. While her team does the majority of their work around their home base in Beloit, Wisconsin, they are also called to investigate fires anywhere within the state, neighboring states, and around the country. According to her team, Glory’s keen senses go far beyond detecting accelerants. With firefighters and paramedics dealing with situations that affect them emotionally, she has the ability to sense who is having a rough day and will spend time with them, which helps relieve their stress. Public education is also a large part of the job, and Glory and her handler visit schools, clubs, and organizations, to teach people about fire safety, fire prevention, and arson awareness. (Charity Partner: Project Paws Alive)

Emerging Hero Dogs category (sponsored by Merial, maker of NexGard® (afoxalaner) Chewables)

WINNER: Harley (Berthoud, CO) – Harley spent 10 years living in a small cage in a puppy mill before he was rescued and found a loving home. His journey of physical and emotional healing inspired a campaign called “Harley to the Rescue,” which has raised the funds to save (and provide medical care for) more than 500 dogs from puppy mills over the past two years. Harley personally goes on these rescue missions; and there is no doubt Harley is keenly aware of what is happening! There is something indescribable in the way he communicates with the sad and scared dogs. As a spokes-dog against puppy mills, Harley has educated thousands of people, of all ages, about the horrors of the commercial dog breeding industry. Harley makes public appearances at events and schools where he gladly accepts love and attention from everyone. Harley’s grizzled appearance is a testament to the care and nurturing that he had never received. He had issues: a diseased heart, a mouth filled with rot, a fused spine, a broken tail, gnarled toes, and legs that were deformed. And then there is the missing eye as the result of his cage being power-washed with him in it (an all too common practice in puppy mills). All of these conditions were the result of years of horrendous neglect and abuse. Harley is a voice for the thousands of breeding dogs still living in puppy mills, and by winning the Emerging Hero Dog Award it will draw attention to help further his mission. (Charity Partner: New Leash on Life)

Guide/Hearing Dogs category (sponsored by Clover)

WINNER: Chara (Waynesboro, VA) – Chara was originally trained as a signal service dog. However, due to a work accident in 2008, her handler developed a neurological condition known as Reflex Sympathetic Dystrophy type II with Dystonia. Thanks to the bond between handler and dog, Chara has trained herself to depict impending myoclonic dystonic attacks (15-45 minutes before episodes). This newfound “alerting” skill was formed not just with her handler. Two weeks after her handler gave birth to her son, he developed a severe cold. Unknown to his mom (who is also hearing impaired), he stopped breathing. Chara alerted her that something was terribly wrong and if it was not for her quick response and love for her newest pack member, the boy would have succumbed to a condition known as SIDS. Chara has gone beyond her original skills of hearing dog and is now considered by her family to be their furry guardian angel who watches over everyone and everything. (Charity Partner: Guide Dog Users Inc.)

Law Enforcement Dogs category

WINNER: Dax (Ashland, MA) – K9 Dax’s human partner Officer Chris Alberini, owes his life to this dog after Dax saved him from being shot by climbing into an attic where a suspect was hiding with a shotgun. On July 2, 2013 the team was called to assist in the search for the suspect, who had an active arrest warrant. Officer Alberini called into the house the suspect had entered and told him to come out or he would send in Dax. When no one responded, they started to search the house. Dax found a ceiling hatch leading to an attic and alerted his companion, who yelled up to the suspect to come down. The man did not respond. Officer Alberini hoisted Dax into the attic, where he bit the suspect’s leg. Officer Alberini followed, carrying a flashlight and found Dax fighting with the suspect. When the man started reaching for a shotgun by his left side, Officer Alberini began fighting for the weapon and then drew his service weapon and shot the suspect twice. The man would have likely fired at Officer Alberini immediately if Dax had not gone into the attic first. Investigators later learned that the suspect had texted his attorney and girlfriend about killing police. (Charity Partner: K9s4COPS)

Military Dogs category (sponsored by the RIMADYL K-9 Courage Program™ from Zoetis)

WINNER: Rambo (Converse, TX) – Sgt. Rambo served in the Marine Corps from January 2011-April 2012 as an explosive detection MWD based out of Cherry Point, N.C. While on active duty, Rambo conducted 994 hours of training and 622 missions on base and in his local community. Rambo was medically retired due to a left shoulder injury and in November 2012 had to have that limb amputated. Rambo has gone on to be Alamo Honor Flight’s mascot, accompanying countless World War II veterans to Washington, D.C. and even having the honor of meeting Senator and Mrs. Bob Dole, serving as the official ambassador for the Canine Members of the Armed Forces Act, and attending press conferences with both Congressman Walter Jones of North Carolina and Senator Richard Blumenthal of Connecticut. Rambo is currently the mascot for Gizmo’s Gift, a Texas nonprofit that offers financial support to families who adopt a retired working dog. While visiting local nursing homes he is able to bring love and life to the residents who suffer with dementia. He visits youth groups during the summer and brings hope to children with special needs.

Special Congressional Mention

Rambo and his handler Lisa Phillips received special mention from Congressmen Gus Bilirakis (FL) and Henry Cuellar (TX), founders of the Congressional Caucus for the Humane Bond.

“Each of these highly trained dogs saves an estimated 150 to 200 lives on the battlefield,” said Congressman Bilirakis. “And after returning home, these military dogs continue to save lives, helping veterans to cope with the hidden wounds of war. That’s why we’ve been working with American Humane Association to bring all these heroes home once they retire and reunite them with their hero handlers.
“America’s brave military dog teams keep our nation safe, and no warrior should ever be deprived of his Battle Buddy,” said Congressman Cuellar. “The Hero Dog Awards’ Military Dog category honors America’s brave canine warriors – and I’m proud to say that this year’s winner, Military Working Dog Rambo, hails from Converse, Texas – my home district. Congratulations to MWD Rambo and his mom Lisa Phillips as they continue to help both Veterans and their brave military dogs”

(Charity Partner: America’s VetDogs, the Veteran’s K-9 Corps)

Search and Rescue Dogs category

WINNER: Glory (Sun Valley, CA) – Glory is an eight-year-old Bloodhound who has been trained and certified to track lost pets. During her long and successful career, she has helped bring closure to hundreds of families. Glory works in extreme temperatures and under difficult conditions and is devoted to her work, as several relieved pet owners can attest: “We were terrified,” said Stephanie, the owner of a lost cat, Pistol. “Pistol was gone from our front yard and we had no idea where to look. When Glory led to the freeway and wanted to cross, I couldn’t believe it. But Glory was right, and we had Pistol back that same afternoon – Pistol had crossed the 101 freeway and was right across from where Glory indicated.” “How does one even put words to an experience of knowing we may never have seen Paisley again?” said the owner of a Yorkshire lost for three days. “Without Glory’s devotion to her work, we wouldn’t be sitting here with Paisley tonight.” “When I received the devastating news Goldie was missing, I spent six nights walking through the area and calling into a megaphone, put up 300 posters and offered a $1,000 reward,” said the owner of a lost Pomeranian. “Goldie was lost 60 miles away with no food or water – it was more than my family could bear. Our hearts were broken. At nine days missing Glory found Goldie alive under crates in an outdoor factory.” (Charity Partner: National Search Dog Alliance)

Service Dogs category (sponsored by Modern Dog magazine)

WINNER: Axel (Fredericksburg, VA) – Five years ago, now-retired Marines Captain Jason Haag was diagnosed with post-traumatic stress and traumatic brain injury after returning from two combat tours in the Middle East. When he finally made it home, he was in a constant state of severe depression and mental agony. He struggled with alcohol abuse and took more than 30 medications to deal with his debilitating symptoms. In 2012, his wife urged him to reach out to K9s for Warriors, an organization that provides veterans with service canines, which is how he met who he calls his “lifesaver,” a German shepherd named Axel. On deployment, every soldier is paired up with a battle buddy, and these days his battle buddy is not another Marine, but Axel. Day in and day out, Axel is by his side, ensuring that he is in a constant state of peace and not fear. Sometimes all it takes is a little nudge from Axel to remind him that he is out of the combat zone. Other times, Axel goes into full activation mode, using his training to remove Captain Haag from an environment when a severe panic attack has begun. When he met Axel, the dog was one week away from being put down, sleeping on a shelter floor while Captain Haag was sleeping in his basement with a gun under his pillow. Now he shares a bed with his “big, furry security blanket.” (Charity Partner: Dogs on Deployment)

Therapy Dogs category

WINNER: Hudson the Railroad Puppy (Castleton, N.Y.) – At just three weeks old, Hudson and two of his siblings were found nailed to the railroad tracks in Albany, N.Y. and Hudson’s paw had been cut off. After lifesaving treatment for Hudson and Pearl (sadly, their sister Carina did not make it) they became known as the “Railroad Puppies.” After several surgeries it was decided that Hudson was a great candidate for a prosthetic limb and Hudson became one of the first dogs in New York State to be fitted with a prosthetic paw. After being adopted, Hudson’s family knew he was special and could do great things and spread awareness about animal cruelty and so they had him trained to be a therapy dog. Now he visits schools, hospitals, adult day care facilities, and they are also now hospice volunteers visiting with patients and their families. The team teaches children and everyone they meet that just because you are different, you are still special in your own “Wooftastic” way. Hudson the Railroad Puppy brings smiles to everyone he meets and is changing hearts and minds about the pit bull breed one at a time. (Charity Partner: Hand in Paw)
The online sponsor for the Hero Dog Awards is leading animal health company Zoetis. Each of the eight finalists received $1,500 to be donated to one of American Humane Association’s charity partners. Harley won an additional $5,000 for his charity, New Leash on Life. In this way, more heroes may be nurtured.

Special Video Premiered on Lifesaving Transport to Save Animals in Shelters

Other heroes were recognized, as well. Every year, some 6-8 million dogs and cats are relinquished to shelters across the United States and 3-4 million are euthanized. To help more animals find forever homes, philanthropist and American Humane Association board member Lois Pope conceived of a series of lifesaving transcontinental transports of animals from areas where they faced bleak prospects to rescues and other groups that can place the animals in forever homes. This summer, American Humane Association, North Shore League America, Pilots N Paws, celebrity animal lover Beth Stern, and nearly two dozen other groups teamed up to carry hundreds of beautiful animals to safety, traveling thousands of miles by land and air. A special video documenting the transports was premiered at the Hero Dog Awards gala and will be broadcast coast to coast during the national Hallmark Channel television special on October 30.

“Dogs have always occupied a special place in my heart, and when I learned about the situation, I knew we had to do something,” said Lois Pope. “I hope this project will inspire many people to adopt more of the millions of animals so they can experience the love and the lives they deserve.”

“Lois Pope has been America’s Light of Compassion for America’s children and animals,” said Dr. Robin Ganzert, American Humane Association’s president and CEO. “She has supported efforts that reach some 40,000 lives each and every minute, she has sponsored two of our lifesaving Red Star Rescue trucks, which save animals in disasters and were used in this transport. And she continues to find ways to improve life for all of our most vulnerable. On their behalf, we salute you, Lois!”

Heroes Who Save and Keep Our Hero Pets Healthy Also Honored

Behind every hero pet is a hero vet or vet tech. In addition to the Hero Dog Awards, which honors heroes on both ends of the leash, American Humane Association also announced the winners of its Hero Veterinarian and Hero Veterinary Technician Awards™, sponsored by the leading animal health company Zoetis. After a nationwide search and tens of thousands of public votes, Annette Sysel, DVM, president of the Bauer Research Foundation in Vero Beach, Florida, was named 2015’s American Hero Veterinarian, and Julia Carlson of Pima Medical Institute in Phoenix, Arizona was declared 2015’s American Hero Veterinary Technician.

“To us, all vets and vet techs are heroes and this is why we want to honor the best of the best in their fields,” said Dr. Robin Ganzert, American Humane Association’s president and CEO. “Indeed, Dr. Sysel and Ms. Carlson are tremendous animal welfare advocates and we are so proud to learn of their laudable accomplishments aiding the animals in need in their communities and beyond through the groundbreaking research on animal cancer done by Dr. Sysel. And our thanks go out to our friends at Zoetis for sponsoring this special contest because we know how committed they are to recognizing the achievements of the veterinary community.”

Honoring Our Heroes’ Supporters

American Humane Association honored the many generous sponsors who support the Hero Dog Awards and made them possible. “We thank the animals, their dedicated owners and handlers, and the generous sponsors who have helped bring about that recognition,” said Dr. Ganzert. “Thank you to Lois Pope and the Lois Pope LIFE Foundation, Hallmark Channel, Zoetis, the national online sponsor of the Hero Dog Awards and sponsor of the Hero Veterinarian and Hero Veterinary Technician Awards, Military Dog sponsor RIMADYL K-9 Courage Program™ from Zoetis, Arson Dog sponsor State Farm®, Emerging Hero Dog sponsor Merial, maker of NexGard® (afoxalaner) Chewables, Service Dog sponsor Modern Dog Magazine, Guide/Hearing Dog sponsor Clover, and the Beverly Hilton Hotel. Dogs may be our best friends, but these caring organizations are theirs.”

CEO of Hallmark Channel Honored

Finally, American Humane Association awarded its coveted National Humanitarian Medal to Hallmark president and CEO Bill Abbott for his abiding love of animals and efforts to improve their lives.
“Bill is a true friend of animals,” said Dr. Robin Ganzert. “Few men have the ability to make the impact he has, personally and professionally, on so many lives. “For the millions he has touched, we are pleased to award him our highest honor, American Humane Association’s National Humanitarian Medal. Thank you, Bill, for your passion, your dedication, and your lifetime commitment to all the animals of the world.”

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Xi’s visit opportune time to snag investments | Jon Talton

When Chinese President Xi Jinping and a delegation of government and business leaders visit Washington this week, our star turn won’t be limited to Boeing and Microsoft.

This is a rare opportunity to showcase the state as a good place for foreign direct investment (FDI), including ramping up the number of U.S. subsidiaries of Chinese companies here.

Washington and Seattle connect with China in many ways, including trade, education and tourism. We are the No. 1 state exporter of merchandise goods to China. But FDI offers perhaps the most untapped potential.

According to the Rhodium Group, a global research outfit, China has done 35 deals worth $240 million in Washington from 2000 through the second quarter of this year. Real estate and hospitality, transportation and infrastructure are the biggest sectors to benefit.

It’s not shabby, but it doesn’t match our performance in trade. We were outpaced by California, Texas, New York, Michigan, Illinois and North Carolina.

Since 2000, China FDI in the United States has totaled $54 billion. So there’s plenty passing Washington by.

Perhaps lulled by our strong export position, especially thanks to Boeing, Washington has only lately gotten serious about FDI. This is in stark contrast to many states, even less populous ones such as South Carolina and Alabama.

There’s a catch in dealing with China. Especially in the past, China’s FDI hasn’t been a big job creator. A Brookings Institution study of FDI through 2011 found only 16 jobs in Washington from Chinese-owned companies.

That ranked China No. 38 in FDI-based employment. By contrast, domestic affiliates of Canadian companies employed nearly 19,800 people in 2011. Japanese-owned companies employed 14,500.

According to Brookings, Washington ranked 19th nationally for FDI jobs in 2011, at 97,100. Of those, more than 65,000 were in metro Seattle, which ranked 14th among metropolitan areas.

A chief Chinese objective has been feeding its industry and its people.

In addition to buying heavily into real estate, Chinese money has especially flowed to commodities, energy and food. This was punctuated by the 2013 acquisition of Smithfield Foods by a Chinese company for $7.1 billion.

One prominent Chinese venture here is Northwest Innovation Works, formed by the Chinese Academy of Sciences Holdings, the commercial arm of the research institution. Computer and device-vendor Lenovo is one of hundreds of ventures birthed by the Academy of Sciences.

Northwest Innovation Works is proposing three methanol refineries in Washington and Oregon, including a two-phase, $3.4 billion plant at the Port of Tacoma. The venture says the project would provide 1,000 construction jobs and 200-260 permanent operating positions.

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    The plants would take natural gas from the United States and Canada, convert it to methanol for shipment to China. There it would become petrochemical feedstocks for making plastics.

    The total environmental effects are being debated, but the refineries would have a cleaner footprint than other fossil-fuel exports.

    With a big toe dipped in Northwest waters by the Chinese Academy, it’s a natural fit to find partnerships with Chinese companies for Washington’s emerging clean-tech sector.

    China is eager to clean up its environment and become less dependent on fossil fuels. For example, last week more than a dozen Chinese cities pledged to reach their peak CO2 emissions by 2020, a decade before the country as a whole has promised the same milestone.

    Also, as Brookings notes, “Chinese companies now have an increasingly large presence in places with strong technology clusters.” In San Jose, for example, Chinese investors are interested in information technology.

    Xi’s visit is a great time to show off the tech sector here for potential Chinese partners or for Chinese companies to locate their American technology headquarters here.

    This is a long march. China is facing slowing growth and a painful transition to a consumer and services economy.

    But the relationships forged in the coming week could pay dividends in the decades ahead.

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    Pope urges Cubans to care for others without judgment – WBTV 3 News, Weather …

    By NICOLE WINFIELD and MICHAEL WEISSENSTEIN
    Associated Press

    HAVANA (AP) – Pope Francis met with Fidel Castro on Sunday after urging tens of thousands of Cubans to serve one another and not an ideology, delivering a subtle jab at the communist system during a Mass celebrated under the gaze of an image of Che Guevara in Havana’s iconic Plaza of the Revolution.

    The Vatican described the 40-minute meeting at Castro’s residence as informal and familial, with an exchange of books and discussion about big issues facing humanity, including Francis’ recent encyclical on the environment and the global economic system.

    Video of the encounter broadcast on Cuban state media showed the 89-year-old former president chatting animatedly with Francis and shaking the pope’s hand, the pope standing in his white vestments and Castro sitting in a white button-down shirt and Adidas sweat top.

    The meeting brought together the leader who shaped Cuba for the last half of the 20th century and Latin America’s first pope, who many Cubans credit with opening a path to the future by mediating the warming diplomatic relations between their country and the United States. After his Cuba visit, the pope flies to Washington for his first ever trip to the U.S.

    Since their historic deal, Presidents Barack Obama and Raul Castro have reopened embassies in each other’s countries, held a personal meeting, had at least two phone calls and launched a process aimed at normalizing ties in fields ranging from trade to tourism to telecommunications.

    Francis called on both Fidel and Raul Castro after celebrating Mass in Havana’s main plaza on his first full day in Cuba. Believers and non-believers alike streamed into the square before dawn, and they erupted in cheers when the pope spun through the crowd in his open-sided popemobile. Francis wound his way slowly through the masses and stopping to kiss children held up to him.

    At one point, Francis was approached by a man who grabbed onto the popemobile and appeared to be speaking emotionally to the pontiff, who touched him on his hand and head before he was pulled away by security agents. Video showed what appeared to be the same man throwing leaflets in the air, and backers of a Cuban dissident group said on Twitter he was a member of the opposition.

    The head of the opposition group Ladies in White said 22 of 24 members of her group who wanted to attend Mass were prevented from going by Cuban security agents. And two other well-known Cuban dissidents said agents detained them after the Vatican invited them to the pope’s vespers service at the Cathedral of Havana.

    Marta Beatriz Roque and Miriam Leiva received invitations from the office of the papal ambassador in Havana but said they were arrested as they tried to travel to the cathedral.

    “They told me that I didn’t have a credential and that I couldn’t go to the pope’s event that was taking place there in the Plaza of the Cathedral,” Roque said.

    Vatican spokesman Federico Lombardi said some dissidents were invited to events to receive a greeting from the pope, although not in a formal meeting. He said the dissidents never showed up but he could not confirm that it was because they were arrested.

    While most Cubans are nominally Catholic, less than 10 percent practice their faith and Cuba is the least Catholic country in Latin America. The Vatican said 200,000 people attended Sunday’s Mass, more than at similar celebrations in the same plaza by Pope Benedict XVI in 2012 and St. John Paul II in 1998.

    “This is very important for us,” said Mauren Gomez, who traveled some 155 miles from Villa Clara to Havana by bus, spending her time reciting the Rosary.

    In his homily delivered under the gaze of a metal portrait of revolutionary fighter Che Guevara, Francis urged Cubans to care for one another out of a sense of service, not ideology. He encouraged them to refrain from judging each other by “looking to one side or the other to see what our neighbor is doing or not doing.”

    “Whoever wishes to be great must serve others, not be served by others,” he said. “Service is never ideological, for we do not serve ideas, we serve people.”

    Many Cubans complain about the rigidity of the Cuban system in which nearly every aspect of life is controlled by the government, from cultural institutions to block-level neighborhood watch committees. While the system has softened in recent years, Cubans can be excluded or lose benefits if they are perceived as being disloyal to the revolution.

    Cubans are also increasingly concerned about growing inequality, in which those with access to foreign capital live lives of relative luxury while others can barely feed themselves, generating jealousy and division.

    “Being a Christian entails promoting the dignity of our brothers and sisters, fighting for it, living for it,” Francis told the crowd.

    Maria Regla González, a teacher, said she appreciated Francis’ message of reconciliation.

    “This is a crucial moment, and the pope’s support for us is very important,” she said. “He made a call for unity, and that’s what we want.”

    Shortly after the Mass, Francis brought Fidel Castro three books including a volume of sermons by Fidel’s former teacher, the Rev. Amando Llorente. Llorente taught at Colegio de Belen, a Jesuit high school where Fidel was a student. Llorente, a Spaniard, was forced out of the country after Castro’s revolution and died in Miami in 2010.

    Francis also brought two compact discs with Llorente’s voice. Austen Ivereigh, author of “The Great Reformer: Francis and the Making of a Radical Pope,” said he thinks the pontiff was using the Llorente books and recording to send a subtle message to Fidel, whose rule was marked by conflict with the Catholic Church and other groups.

    “I can’t help but think that it’s Pope Francis inviting Fidel Castro to come to terms with his past,” Ivereigh said. “There is clearly a lot of pain in this relationship,” with Llorente.

    Francis met afterward for an hour with Fidel’s brother Raul, a declared atheist who has, perhaps jokingly, said he likes the pope so much he is thinking of returning to his Catholic roots. Francis thanked the 84-year-old leader for his pardon of thousands of petty criminals before his arrival. Castro presented the pontiff with a huge sculpture of the crucified Christ made of oars by the artist Kcho and a painting of the Virgin of Charity of Cobre, Cuba’s patron saint.

    The pontiff spoke off the cuff about the virtues of poverty at an evening vespers service in the San Cristobal Cathedral before a meeting with Cuban young people.

    In an important aside, Francis ended Sunday’s Mass with an appeal for Colombia’s government and rebels, who have been holding peace talks in Havana for over two years, to put an end to South America’s longest-running armed conflict.

    “Please, we do not have the right to allow ourselves yet another failure on this path of peace and reconciliation,” he said.

    Associated Press writers E. Eduardo Castillo and Anne-Marie Garcia in Havana and Christine Armario and Andrea Rodriguez in Holguin, Cuba, contributed to this report.

    Nicole Winfield on Twitter: https://twitter.com/nwinfield

    Michael Weissenstein on Twitter: https://twitter.com/mweissenstein

    Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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    Feds approve North Carolina ocean tract for offshore wind developments

    Dive Brief:

    • Three pre-designated Wind Energy Areas (WEAs) off the North Carolina coast have been advanced by the U.S. Department of Interior Bureau of Ocean Energy Management (BOEM) toward the leasing process that would begin ocean wind development.
    • N.C. Department of Environment and Natural Resources Secretary Donald van der Haart informed BOEM early this year that wind project development within 24 nautical miles of the coast could negatively impact tourism in the region. Two of the tracts are significantly closer.
    • BOEM’s environmental assessment, conducted according to the requirements of the National Environmental Policy Act (NEPA), produced a Finding of No Significant Impact (FONSI), which means building in the 307,590 acres of ocean tracts will likely cause no important environmental or socioeconomic harms.

    Dive Insight:

    BOEM’s October 7 meeting of the North Carolina Renewable Energy Task Force is the next step in the process. Following input from the Task Force, BOEM will publish a “Proposed Sale Notice” in the Federal Register, beginning a 60-day public comment period. The leasing process would begin after an evaluation of stakeholder input.

    The fledgling U.S. offshore wind industry passed a significant landmark in July when Deepwater Wind installed the first of five steel foundations for its 30 MW Block Island Wind Project. It is the first steel in the water for the first commercial-scale U.S. ocean wind installation. The project, off the coast of Rhode Island’s Block Island, will have five 6 MW turbines and its output is contracted for by National Grid. It is expected to be online before the end of 2016.

    There were about 7 GW of offshore wind installed globally at the end of 2014, most in Europe, where another 6.6 GW were in construction and development, according to “Offshore Wind Market and Economic Analysis,” a report from the Department of Energy and Navigant Research.

    Recommended Reading

    Triangle Business Journal:
    All Clear! Fed agency greenlights wind turbine areas off N.C. coast




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    Why North Carolina’s barbecue scene is still smoldering


    Joshua Adams, sous-chef at the Pit in Durham, N.C., slices pork into sections for pulling. The restaurant takes a modern approach to its decor and menu — quinoa salad, barbecued tofu — while retaining the tradition of smoking whole pig in a pit. (April Greer/For The Washington Post)

    As you come around a bend in the eastern North Carolina countryside, Grady’s BBQ seems to float on the near horizon, its whitewashed cinder-block building appearing out of the fields on the outskirts of Dudley like a mirage.

    Inside, Grady’s is as minimalist as on the outside: paneled walls, framed family photos, orange laminate booths, seating for maybe 25.

    Its barbecue is so good, it’s worth driving nearly three hours round-trip for a plate. That’s what Robbie Herring, 68, and his wife, Linda, 61, have done. These barbecue pilgrims drove here for mounds of creamy, full-flavored, skin-studded chopped pork, scented by oak embers and bathed in a zesty vinegar-pepper sauce. “Best in the state,” he says. “Our favorite,” she echoes.

    Steve Grady wanders by their table and asks how everything is. The Herrings, mouths full, nod their enthusiastic approval. They’re worried, though. “Barbecue like this is a dying art,” says Robbie, a retired territorial manager at Miller Brewing. “I think my generation, and up, are the only ones who realize it.”

    He’s referring to wood-cooked pork. And indeed, of the 434 restaurants listed on the Great NC BBQ Map sold around the state — and tacked to the paneled wall here — only an estimated 60 still cook whole hog or pork shoulder this way. Others have gone under or succumbed to the dark side: gas or electricity.

    Steve and Gerri Grady established Grady’s in 1986 and built it into one of the state’s most respected barbecue restaurants, listed on the North Carolina Barbecue Society’s Historic Barbecue Trail. The brick pits in the smokehouse are cool when Steve takes me back, but the scent of smoke and slow-cooked whole hog perfumes the air. Steve will fire the pits up tonight around 11. He’ll shovel oak wood embers beneath the hogs. The animals will cook fat side up on steel rods about 16 inches above the cinders until they are flipped over, around 6:30 in the morning.

    “Used to be a lot of barbecue places around here,” says Steve, 80, leaning against his long-handled shovel in the dim light. “Griffin’s, Scott’s, Holloway. ’Bout all of them are gone now.”

    The same fate, he figures, awaits Grady’s. “I have four sons,” he says, “but they’re not in the business.”


    A barbecue plate with traditional sides at the Pit in Durham. (April Greer/For The Washington Post)

    As author and Southern-culture scholar John Shelton Reed writes on the Southern Foodways Alliance’s Southern BBQ Trail Web site, “The classic North Carolina wood-cooked-barbecue joint has become an endangered species.”

    That’s because wood cooking is more expensive than gas. Besides the wood itself, there’s the cost of paying a pitman to stay up all night to feed the fire, keep it steady — and make sure it doesn’t burn the place down.

    But something besides the barbecue is also threatened: the very identity of North Carolina barbecue. Even if they cook over wood, some new places’ inclusion of ribs (not traditional in old-line barbecue joints) and brisket (from Texas, whose barbecue North Carolinians profess to despise) has created what Reed dubs the International House of Barbecue. Even if they cook over wood, will new places serve a generic version of mediocre barbecue? Some North Carolinians also rue barbecue’s gentrification, which in some cases has turned it from a working man’s food to a pricey night out. Disappearing are the mom-and-pop places, where prices are cheap and the patrons reflect the breadth of a town’s population. If traditional barbecue dies, part of North Carolina dies with it.

    I had come to North Carolina to conduct an autopsy.

    “Barbecue is the soul of North Carolina,” a retired schoolteacher named Linda Jones tells me. We are at Wilber’s Barbecue, a wood-cooking institution established more than half a century ago in Goldsboro, about 10 winding miles from Dudley. And I am devouring a heap of moist, sepia-toned whole hog, faintly smoky, chopped coarsely and flavored with a vinegar-pepper sauce.

    There are two styles of barbecue in the state. Eastern style is whole hog spiked with a thin vinegar-pepper sauce. Its coleslaw, an essential side dish and sandwich topping, is creamy. Piedmont style uses pork shoulder and douses it with a ketchup “dip,” typically snappy-sweet, and serves “red slaw,” a coleslaw suffused with that dip, on the side or on a sandwich. Whether whole hog or shoulder, the meat is cooked slowly over coals from hardwood (usually oak, but sometimes hickory) incinerated in a burn barrel by a pitman who shovels the embers 16 to 20 inches beneath the meat.

    Of the country’s four generally recognized barbecue capitals — Texas, Kansas City, Memphis and North Carolina — the last claims the deepest roots to American barbecue. Its history can be traced to the 1600s, when settlers adopted the American Indian method of slow-roasting foods above wood cinders. In 1607, Sir Walter Raleigh brought sows to Jamestown, and swine became a favored barbecue meat along the Mid-Atlantic coast, especially in Virginia. It migrated to North Carolina, took hold, and never let go.


    At Lexington Barbecue in Lexington, N.C., pitman Ricky Byrd collects firewood to feed the smokers. American barbecue traces its roots to the 1600s, when settlers adopted the native American method of slow-roasting food over wood cinders. (April Greer/For The Washington Post)

    “Pork has a long history in North Carolina,” says Kelly Zering, associate professor of agricultural economics at North Carolina State University. “It’s always been part of the rural economy and, more recently, part of the small-farm economy.”

    The state is the nation’s No. 2 pig producer, after Iowa. Last year, hogs generated about $2 billion in revenue. Zering says that small tobacco farmers often raised pigs for sustenance. “So barbecue was one of the foods that really distinguished North Carolina from the rest of the country,” he says.

    The landscape is changing, though. The state’s growth rate of 18.5 percent from 2000 to 2010 was the sixth fastest in the nation, occurring primarily in urban centers such as Charlotte and the Research Triangle of Raleigh, Durham and Chapel Hill. Newcomers’ preferences are transforming the barbecue culture from rural to urban, from pork to anything-goes.

    At many modern barbecue restaurants, pulled pork is just one of several meats. Sides go far beyond coleslaw, hush puppies, french fries and Brunswick stew, and cocktails are commonplace, a contemporary retort to the dry counties of old that prevented barbecue joints from serving beer, let alone liquor. The transition takes many forms, though. Some new places embrace tradition and cook in wood-only pits, don’t serve beef and make sides that draw from the North Carolina larder.

    A scion of one of the most revered barbecue families in the state is trying to have it both ways. Sam Jones, 34, is the grandson of Pete Jones, who in 1947 opened the Skylight Inn in Ayden, a hamlet in eastern North Carolina. Renowned for its chopped whole hog, the Skylight, recipient of a James Beard American Classics award, is a must-stop on a barbecue tour. Its roof resembles the Capitol dome (capital of ’cue, get it?), and Pete, who died in 2006, erected a billboard that reads: “If it’s not cooked with wood it’s not bar-b-q.”

    A new full-time pitman, 27-year-old Daniel Williams from Reedville, Va., was hired about a year ago to replace 72-year-old James Howell, a veteran of some 30 years, who continues part time. Williams’s hiring represents one way North Carolina barbecue has changed. Family members who once would have taken over pit duties often leave for easier, better-paying jobs: teaching, accounting, law. And it is hard to find other young people who grew up knowing how to barbecue. Williams didn’t. He took notes while Sam explained how it’s done.

    The spirit of Pete Jones still influences the way things are run. The Skylight is co-owned by Pete’s son, Bruce, and nephew, Jeff. Sam, who isn’t an owner, oversees the operations. They still buy whole hogs from a local farmer and put them meat side down above oak cinders overnight. The bronzed pork is still pulled from the bones and hacked to a mince by a guy wielding two cleavers that blur through the meat with a thud, thud, thud, turning the thick wood cutting board concave. The pile of combined chopped ham, shoulder, loin and crispy skin is still brightened with a drizzle of Texas Pete hot sauce, vinegar, salt and pepper. The menu is still Spartan: no sides, other than a sweet coleslaw and a dense square of skillet corn bread from a family recipe that goes back nearly 200 years.

    A celebrity in barbecue circles, Sam cooks at high-end food festivals and charity events. His success has led him to go out on his own. Sam Jones BBQ is scheduled to open in late October, about 10 miles up the road in Winterville. “It’s new and old at the same time,” he says, “from its appearance to the principles that brought it to fruition.”

    The new digs are intended to evoke an old tobacco barn. There will be wood-burning pits, this time about 10 feet from the front door rather than behind the restaurant. Just like his daddy and his daddy’s daddy, Sam will turn out whole hog. But he’ll also serve pork ribs, a variety of sides, perhaps beer — and maybe even a burger.

    “A lot of old restaurants are going out of business every day,” Sam says, “and they don’t realize it: You have to stay relevant.”

    The epitome of the anything-goes place is 12 Bones Smokehouse in Asheville, in a part of the state without much barbecue history. This hipster joint (in)famously serves pork ribs slathered with blueberry-chipotle sauce, which President Obama has ordered all three times he has visited. You want beef brisket? Smoked portobello mushroom and fried-green-tomato sandwich on wheat berry bread? Have at it. You can also get pulled pork — cooked in a gas oven enhanced by wood.

    Another modern place is the Pit, which opened in Raleigh in 2007. Compared to joints in the eastern part of the state, the Pit might as well be on Mars. Where others are rustic and spare, the Pit gleams: big-screen TVs. A spacious bar area. Table service. On the menu: quinoa salad, barbecued tofu, baby back ribs, brisket. At the same time, there’s free-range whole hog — smoked in a pit, not an oven.

    The Raleigh location is so successful that owners opened a second outlet in Durham. That’s where I meet Bob Garner, who has written several books on barbecue and has been employed by the Pit as a spokesman. “People moving here have their own traditions or no traditions,” says Garner. “They don’t give a fig for our barbecue here. I don’t blame them. They want what they’re used to.”

    Some purists, meanwhile, are on a mission to support the traditional places. John Shelton Reed and Dan Levine, who goes by Porky LeSwine on his influential blog, BBQJew, co-founded the Web site True Cue to “certify” barbecue restaurants for all-wood cooking; they have certified 48 so far. Levine says he believes the fundamental identity of Carolina barbecue is being lost, but there is hope: “Barbecue tourism has people out searching for authenticity,” he says.

    Such authenticity can be found in Lexington, about 100 miles west of the Triangle. Epicenter of the Piedmont style, Lexington and its immediate environs boast 15 barbecue restaurants, down by four over the past few years. Of those that remain, 11 still pit-cook.

    In October, the town will host the 32nd annual Lexington Barbecue Festival, a one-day event that attracts 200,000 visitors. “Barbecue is absolutely important to our city,” says Robin Bivens, executive director of the Lexington Tourism Authority. “I’d say 70 percent of the visitors try the barbecue, and as many as 60 percent come just for the barbecue.”


    Lexington Barbecue patrons come for the sensational chopped pork shoulder and the down-home country atmosphere. (April Greer/For The Washington Post)

    Lexington Barbecue, a homey, well-kept family restaurant, is a good example of a traditional place that draws tourists and is poised to keep thriving. Established in 1962, it uses wood, just as it always has. Its chopped pork shoulder is sensational, as are the hush puppies, crunchy on the outside and light and rich on the inside.

    The manager, Nathan Monk, grandson of original owner Wayne Monk, takes me to the kitchen to see how they cook pork shoulders, which is what they’re known for out here. In the kitchen, the pitman is chopping up shoulders, the exteriors crusty and copper-colored, the interiors spilling rivulets of juice. Monk describes the labor-intensive cooking process, from the pitman carefully tending the fire to chopping to a texture that’s just right. The dining room is always full, and family members such as Monk are prepared to take the reins. “We haven’t changed anything, and unless the health department makes us, we never will,” he says.

    Under a blue Sunday morning sky, Wyatt Dickson, 34, tends the smoker his parents gave him for his 21st birthday. On Green Button Farm, just outside Chapel Hill, he opens the lid to check on the whole hog he has been cooking since the day before. “Comin’ along,” he says. Dickson is excited. He’s catering an old-fashioned pig picking for 100 guests later today.


    Wyatt Dickson left a law career to cater barbecue. He and two partners will open a modern barbecue restaurant in Durham later this year. (April Greer/For The Washington Post)

    Dickson grew up in Fayetteville, where he ate barbecue primarily at community events and in back yards and later cooked whole hogs for frat parties and other events while attending the University of North Carolina. “It wasn’t until much later that I even realized barbecue was a restaurant thing,” he says. “The community part of it is a big deal to me.”

    He ultimately ditched a law career and went into catering, using only pasture-raised pigs. “The best compliment I get,” Dickson says, “is from an old-timer who says it tastes just like he remembers from his youth.”

    Later this year, he will open a modern barbecue restaurant in Durham called Picnic with two partners, chef Ben Adams and Green Button Farm owner Ryan Butler, who will supply the swine. When he got into pig farming three years ago, Butler had about 40 swine on the farm. Nowadays, there are more than 150. He has a CSA and sells to restaurants. As with other businesses, such as Heritage Farms Cheshire Pork in Goldsboro, the growth of Green Button demonstrates the growing appetite for heritage pigs. “The meat is more robust,” Dickson says. “More flavor. It won’t be pasty or mushy.”

    Picnic, which the partners call “Next Generation ’Cue,” will mix traditional and modern. Heritage hogs will be cooked over an all-wood fire, but probes will help monitor the cooking process. Sides will include the traditional Brunswick stew but also “NC Crab Beignets.” Noteworthy: no brisket. “The goal is to take the great things about North Carolina barbecue and put it in a modern context,” Adams says.

    It is late afternoon, and the pig picking is pretty much over. “Nobody knows how to pick a pig anymore,” Dickson says. “To me, a pig picking is the soul of barbecue. The soul of barbecue is not in a restaurant. I think North Carolina barbecue, if not dying, is in a stasis. I would like to be part of reigniting the flame, so to speak.”

    Dickson has a soul mate in 35-year-old James Beard Award nominee Elliott Moss. In late August, in Asheville, the chef and a partner opened the long-anticipated Buxton Hall. He cooks local pasture-raised whole hogs over wood embers for about 12 hours in custom-made pits in the 120-seat restaurant’s open kitchen. He dresses the hogs with vinegar-pepper sauce. As at Picnic, there is no brisket on the menu.

    Moss grew up in Florence, S.C., where the barbecue was similar to the eastern North Carolina style. “I’m not doing it for the trend,” he says. “I’m doing it for 20 years from now. It is a tradition for me and my family and Asheville. I remember how it used to taste, and it just tastes different now. I want the taste I had as a youth.”

    Tradition, though, is a matter of interpretation. Barbecue wasn’t always whole hog and pork shoulders in North Carolina and beef brisket in Texas. It wasn’t always cooked in brick pits or offset smokers. It was oxen and fish and other proteins, cooked on a platform of green twigs and branches over a trench in the ground. It wasn’t always restaurant food. It was, first and most lasting, community food, shared with friends, neighbors and relatives at civic gatherings and special events.

    Wood, whether smoldering logs or burned-down embers, remains the constant. But to believe that barbecue, that seemingly most changeless of cuisines, can’t change is to deny history.

    North Carolina barbecue is certainly at a crossroads, one that gets to the heart of questions about identity and authenticity, and the survival of pit-smoked pork establishments that eschew the everything-for-everybody approach once seemed unlikely. But Skylight Inn and Lexington Barbecue are on track to maybe prove that prediction wrong. And new places such as Picnic and Buxton Hall are helping spark a resurgence in creativity and respect for heritage that may help revive the scene. North Carolina barbecue might someday be removed from the endangered-species list, after all. I’ll hold off on that autopsy for now.

    Shahin will join Wednesday’s Free Range chat at noon: live.washingtonpost.com. Follow Shahin on Twitter: @jimshahin.

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    Making tracks? Rail advocates envision train service from Upstate to Lowcountry

    A rail map of South Carolina shows the state criss-crossed in nearly every direction by active railroad lines. But only three carry people rather than freight.

    All three of those passenger routes traverse South Carolina in a general north-south orientation, passing through the Palmetto State’s major cities — Greenville, Columbia, Charleston — but not connecting any of them with the others.

    Some people are hoping to change that.

    The 2013 introduction of the inland port in Greer has sparked conversations among railroad advocates about using the active Upstate-to-Charleston corridor to introduce passenger service from the mountains to coast.

    It’s a conversation that involves lots money that the state isn’t in a hurry to spend. But similar projects have been accomplished elsewhere, and a recent federal push to ramp up rail service in the Southeast is fanning the flames for those who say trains are an important step in expanding transportation options in South Carolina.

    You can’t get there from here

    Taking a train from Greenville to Charleston is not for the faint of heart. The shortest option is a 20-hour journey that begins at 11 p.m. and ends after 7 p.m. the following day after transfers in Charlotte and Wilson, North Carolina. It’s a $130 ticket for a seat (not a bed), according to the Amtrak ticketing website.

    A Spartanburg-based group, founded in 2014, has begun advocating for an east-west passenger train line, with departures from Greenville and Charleston around 6 or 7 a.m. and 4 or 5 p.m. daily.

    “You’d have two trains down, two trains up,” said Frank Ezell, founder of the South Carolina Passenger Rail Consortium. “We believe we can fill the coaches with vacationers and business travelers.”

    The proposed route would include stops in Greer, Spartanburg, Union/Pacolet, Columbia, Orangeburg, Summerville and North Charleston. The plan, outlined in a position paper that has been presented to the state Department of Transportation, calls for using the existing Norfolk Southern rail line that connects the inland port and the port of Charleston.

    “It’s going to take money — a lot of money, as a matter of fact. But it’s something that needs to be done,” said Ezell, whose group includes business leaders, an Amtrak representative and transportation officials.

    The group’s goals have gotten a shot in the arm recently with an announcement from Anthony Foxx, U.S. Secretary of Transportation, of a $1 million allocation to study passenger rail options in the Southeast. Similar to a project recently completed in the Southwest, the study will coordinate multiple state agencies to evaluate how best to expand rail service throughout the region.

    “We now need to focus our attention with the U.S. Department of Transportation to ensure our rail plan is included in the Southeast rail plan,” Ezell said.

    Foxx’s announcement focused on rail connections between major cities like Washington, D.C., Charlotte, Raleigh and Atlanta, but officials said the study is not limited to the long sought-after Southeast High Speed Rail Corridor, which aims to create a passenger rail network connecting Florida to Washington, D.C., and beyond. That project is already in various phases of study across four states.

    “There’s no doubt it (the study) will extend beyond that single corridor,” said Mike Booth, public affairs specialist with the Federal Railroad Administration. “If it’s something that’s of concern to South Carolina, it’s probably going to end up in the plan.”

    Part of what will guide South Carolina’s contribution to the study will be the South Carolina Statewide Rail Plan, published in August 2014, said Doug Frate, director of intermodal and freight operations for the state Department of Transportation.

    The rail plan makes only fleeting mention of intercity rail projects, but the possibilities do include the Upstate-to-Charleston route. (Others outlined were Columbia to Charlotte and Florence to Raleigh.)

    “I do definitely feel that corridor will be one that we’ll want to look at it and see does it make sense to take a much closer look at it,” Frate said.

    A feasibility study is the first required step, but SCDOT has held off on planning the study in anticipation of the recent federal announcement, he said.

    No estimates about the potential cost of such a project, which would span about 200 miles, were available.

    Details on when and how the federal study will be executed are in the planning stages, Booth said.

    Supply and demand

    South Carolina’s Statewide Rail Plan highlights current limitations to passenger rail service in the state, including early morning and late night schedules inconvenient for many riders (trains arrive in Greenville at 5 a.m. and 11 p.m., for instance) and poor on-time performance.

    Despite that, Amtrak ridership has been on a near-steady uptick since 2004, reaching more than 240,000 boardings and alightings in 2012, the most recent data reported in the plan. That’s among the three highest years since 1989.

    Expanding service would require a joint effort among Amtrak, freight line operators, and state and local governments. It’s complex but not impossible, as the city of Roanoke, Virginia, has recently proven.

    That city, founded essentially as a railroad stop in the 19th century, will reintroduce passenger train service in 2017 after a $90 million project to extend the line along an existing freight corridor. The city has not had active passenger service since the 1980s, said city manager Chris Morrill.

    The service will connect the mountainous city near the state’s western border with Lynchburg, 50 miles away, from which passengers can travel to Washington, D.C., Baltimore, Philadelphia and other points north.

    “Like Greenville, we’re building more of a tourism destination,” Morrill said. “Folks from D.C. can hop on the train on Friday with their bikes and get right off in downtown Roanoke.”

    For business or leisure travelers, it’ll be about a four-hour ride to Washington, about the same as by car but with on-board Wi-Fi service and without traffic delays.

    The project requires extensive upgrades to existing freight railroad lines and the installation in some places of new track, as well as the construction of a passenger platform and other infrastructure improvements.

    “Coal doesn’t complain when it gets jostled around,” Morrill said.

    A representative for Norfolk Southern said upgrading freight lines to carry higher-speed passenger trains is a costly process that typically requires the involvement of state governments.

    The majority of the Roanoke project is being funded by the state of Virginia, which made expanding rail service a legislative priority in 2009.

    South Carolina currently provides no funding for rail projects, according to the Statewide Rail Plan.

    “The nature of the congestion levels that you may have in certain areas of Virginia and North Carolina, as well as the population and population densities in some of the urban centers, lends itself to being a little further along with respect to mobility choices and rail, but we’re well on our way here in South Carolina,” said Frate, the state Department of Transportation official.

    Trains, he said, can alleviate current and projected congestion on interstates and highways and can contribute to economic development growth.

    “The value is always in providing mobility choices, both for South Carolina citizens as well as for tourists and visitors to the state,” he said.

    A representative for Amtrak said there are no current plans to expand service in the state.

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