NORWICH, N.Y., June 3, 2015 /PRNewswire/ — The facts don’t lie – Americans are in need of a break. Chobani, America’s #1 Greek Yogurt brand, found that many Americans don’t take daily breaks[1]. Today, Chobani is inviting America to press pause and take a break with “National Break You Make Day” – a celebration for finding small moments of enjoyment each day.
The celebration is a simple one. On June 3, Chobani is asking Americans to step back, breathe and take a moment for themselves. To celebrate those who do, fans who share their #BreakYouMake moments on social media can get rewarded for their good break behavior with free Chobani Flip to help fuel future break times.
“Everyone’s really busy and the pace of life seems to be getting faster and faster, so it’s increasingly hard to find a few minutes to clear your mind and refuel, and that inspired us to encourage people to take a break with a naturally delicious, satisfying Chobani Flip,” said Peter McGuinness, Chief Marketing and Brand Officer for Chobani. “Simple, natural, everyday moments, like taking time for yourself, are important and we’re having a bit of fun in asking America to join us in taking a flip break in the latest phase of our love this life campaign.”
Chobani Flip features Greek Yogurt paired with crunchy, natural mix-ins, such as key lime crumble, Salted Caramel Crunch and Almond Coco Loco – coconut yogurt with dark chocolate and honey roasted almonds. Beginning this month, fans can enjoy a delicious snack break with new members of the Flip family including:
- Peanut Butter Dream: Vanilla low-fat yogurt with a delicious mix of honey roasted peanuts and peanut butter clusters
- Coffee Break Bliss: Coffee low-fat yogurt with biscotti pieces and chocolate
- Limited Batch Strawberry Summer Crisp: Strawberry low-fat strawberry yogurt paired with golden graham crackers and white chocolate
- Four-packs: convenient new packaging options for the top 2 flavors, Almond Coco Loco and Key Lime Crumble
Lifting the Lid on Break Behavior
To dig a little deeper, Chobani asked Americans how and when they take breaks. Here’s what Chobani found:
- Americans are in need of a break. Most Americans (69 percent) admit it’s been a day or more since they last took a break.
- Filling the free time is a walk in the park. During those much-needed moments of free time, most Americans said they just want to grab a simple moment outside (46 percent), go for a walk (37 percent) or eat without workplace distraction (41 percent).
- Breaks are high value – let’s make a deal. American’s said they would give up alcohol (37 percent), social media (34 percent) or even coffee (26 percent) for one week in exchange for a 30-minute, uninterrupted daily break.
- Technology is not to blame. While today’s “always on” culture thrives on technology, most Americans said they aren’t afraid to unplug – three out of four (74 percent) survey respondents would be comfortable taking a break from technology for three or more hours if it meant plugging into break time.
National Break You Make Day
While Americans take a personal pause on National Break You Make Day, the opportunity for delicious snack break moments continues well after the inaugural kick-off. From June 3 and beyond, fans are invited to put their break time skills into practice, with opportunities to:
- Score break time inspiration. Visit www.BreakYouMake.com to see how people across the country spend their breaks, discover break time inspiration and find out more about delicious Chobani Flip.
- Break with CHOmobiles in Denver, CO or Charlotte, NC. Break takers in Denver or Charlotte can take a moment to swing by the CHOmobile, visiting each city on National Break You Make Day, to enjoy an afternoon snack break fueled by Chobani “Flip.” Follow @Chobani on Twitter for the latest information on CHOmobile whereabouts.
- Breaking in the Big Apple. Those in New York can visit Chobani Soho for a FREE Flip break, or stop and enjoy one of the café and yogurt bar’s special sweet or savory yogurt creations.
- Keep up the good break behavior. After June 3, let old habits die hard – and get rewarded for it! Throughout the month of June, fans are invited to continue their break time commitments for a chance to win free Chobani Flip. Simply share and tag a selfie from a real break time moment, using #BreakYouMake, for the chance to win free Chobani Flip.
Love this Life
Chobani’s National Break You Make Day is the latest iteration of the brand’s To Love This Life Is To Live It Naturally Campaign, exemplifying Chobani’s credo of loving life and living it naturally. As part of the new campaign, which launched last month, two new television ads for Chobani Flip will tackle today’s “always on” world by showing the positive impact that comes from taking a simple moment for oneself. One spot features a nurse taking a break from her hospital shift to enjoy a delicious, nutritious snack, and a second features a cowboy spooning into a tasty “Flip” after running his horses on a working ranch.
The ads will run on primetime and cable television along with radio. The campaign will includes full integration across the brand’s channels, including shopper marketing, grassroots and field marketing, social media, public relations and influencer engagement.
The new Love This Life series of ads celebrates simple everyday moments, featuring original songs by artist and producer Eef Barzelay written and composed for the brand and available for download on the company’s website.
For more information on National Break You Make Day, visit www.BreakYouMake.com.
[1] This research was conducted by KRC Research from May 11-13, 2015 via an online survey of 1,021 United States adults ages 18+.
About Chobani
Maker of America’s No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho plants. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company’s charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™ and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt.** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
* According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
**Protein content of regular nonfat yogurt is 10g-13g protein per 8 oz. serving; nonfat Chobani Greek Yogurt contains 11g-14g protein per 5.3 oz. serving.
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SOURCE Chobani
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