With a new logo, ad campaign and tagline of “Life’s Playground,” The Henderson County Tourism Development Authority has officially adopted a new brand, the authority reported Tuesday.
The authority ditched the previous brand of “Historic Hendersonville” for a fresher brand, to help differentiate the county from nearby, similar areas that also brand themselves as “historic,” such as Waynesville and Boone, HCTDA said in a news release.
The new brand was developed by the Brandon Agency out of Myrtle Beach, S.C. over the past year, the release states. A new logo features a rendition of a leaf, mountains and a river in brown, green and blue with “Hendersonville, North Carolina” in large letters underneath.
The logo and tagline will be included on Henderson County advertisements and publications like rack cards and the Hendersonville Vacation Planner magazine.
The HCTDA reported that reactions have been largely positive and tourism industry businesses are encouraged to use the new logo in their own materials.
“We hope (businesses) will use this new logo to promote the Hendersonville area as a whole,” HCTDA Executive Director Beth Carden said in the release.
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