topey@sanduskyregister.com
Sandusky now has two Dunkin Donuts for pastry and coffee lovers to get their fix.
The newest opened in June in the grand lobby of The Great Wolf Lodge.
It is the fifth Dunkin Donuts to open in a Great Wolf Lodge resort, a new corporate strategy for opening in non-traditional locations.
“This puts up where people are. Where they live, work and play,” said Christian Burr, director of nontraditional development for Dunkin’ Brands US, who operate Dunkin’ Donuts.
By opening in resorts Dunkin Donuts is making emotional connections with customers, he said. They are where people are making memories.
Nontraditional development is an integral of the company’s overall long term development strategy
It was natural for Burr to create the partnership with Great Wolf Lodge. Burr had the business had a client when he worked at another company.
“When I then moved to Dunkin Donuts I approached them,” Burr said.
They expect the Sandusky market to be a successful move.
“Given the family destination and tourism of the market we expect it to be a great fit,” Burr said.
But it is also open to the public.
Dunkin Donuts can be found inside the Great Wolf Lodges in Sandusky, Charlotte, N.C., Williamsburg, Va., Traverse City, Mich., and New England/Boston.
The next Dunkin Donuts will appear in the Great Wolf Lodge in Mason, Ohio, near Cincinnati.
They hope to soon move out west, opening in Garden City, Calif..
The partnership only made sense, Burr said. Adults are at the resort with their children having fun and do not want to leave.
Dunkin Donuts offers the full menu in the resorts for their guests; coffee, the full beverage line, the full sandwich line and, of course, the full baked goods line.
Dunkin Donuts
Great Wolf Lodge in the Grand Lobby
4600 Milan Road, Sandusky
Hours: 7 a.m. – noon
Phone: 419-609-6000
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