Councilman: ‘Ale trail’ Could Boost Breweries, Tourism in Springfield

Springfield has six breweries, with more possibly on the way. Simpson doesn’t think it would take a large investment to set up a self-guided tour to encourage visitors to see several or all of them.

“People like checking stuff off and people like drinking,” Simpson said. “…It’s just about taking our existing strengths, creating a brand and creating a way to engage people.”

Simpson drew inspiration from ale trails in northwest Arkansas; Asheville, North Carolina; and other cities. They have websites that feature maps, craft beer events and shopping, lodging and dining suggestions near the breweries.

Simpson said Springfield could offer a passport for collecting stamps at each brewery. If someone visits all the locations, he or she could receive a small prize such as a hat.

Those who enjoy walking or cycling could take advantage of Springfield’s existing greenway trails and bike paths to travel from one place to another, Simpson said.

Simpson said he’s in the early stages of talking with others in the city and with organizations such as the Springfield Convention and Visitors Bureau about the plan.

Simpson floated the idea to other council members and city leaders last week.

“If we can get buy-in from participating businesses (could even include distilleries like Missouri Spirits) that could help financially support the program,” he wrote in an email.

Simpson told the News-Leader he also welcomes help from others in the community.

“If people want to take it and run with it, that would be great too. Whatever it takes to get it off the ground.”

The following is a list of breweries in Springfield:

• Springfield Brewing Company, located at 305 S. Market Ave.
• Mother’s Brewing Company, located at 215 S. Grant Ave.
• White River Brewing Company, located at 505 W. Commercial St.
• Lost Signal Brewing Company, located at 610 W. College St.
• 4 by 4 Brewing Company, located at 2811 E. Galloway St.
• Opening later this month: Tie Timber Beer Company, located at 1451 E. Cherry St.